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British Telecommunications plc t/a BT
A national press ad and claims on the BT website, seen on 19 May 2018:a. The press ad included the … featured an image of the BT Smarthub.b. The BT website featured the headline claim "BT Business
powerful Wi-Fi vs. major broadband providers" in (a) for the BT Smart Hub; and2. "UK's … most powerful business wi-fi signal vs. major broadband providers" in ad (b) for the BT Business … Smart Hub. 1. British Telecommunications plc t/a BT said they had carried out additional testing to
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British Telecommunications plc t/a BT
Four ads for the BT Smart Hub, seen in July and August 2016:a. A TV ad featured Ryan Reynolds, who … stated “Introducing the new BT Smart Hub. With the UK’s most powerful wi-fi signal, it can reach … meters, and he stated that he had. A voice-over and on screen text then stated “BT Infinity, The UK’s
claims that BT Smart Hub’s wi-fi signal could reach the distances stated in ads (a), (b) and (d) were … misleading and could be substantiated. 1.& 2. British Telecommunications plc (BT) said that they … the body copy of the website, making clear that the BT Smart Hub was being compared against major
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British Telecommunications plc t/a BT
A TV ad for BT, seen in February 2016, stated in both the voice-over and large on-screen text “The … biggest ever BT sale is now on. We’ve cut more prices than ever before. Get 40% off Superfast Fibre … Optic BT Infinity and unlimited UK weekend calls for £7.50 a month. Plus you can add our fantastic
the ad, which contained significant conditions to the offer, was not clearly legible. BT said the … all previous BT ads. Not upheld The ASA understood that the complainants found the large amount
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British Telecommunications plc t/a BT
Three TV ads for BT broadband, seen in October 2015:a. The first ad featured a man catching flies … not a patch on BT Infinity's super responsiveness when you're online gaming." During the latter … part of the statement a BT hub was shown underneath a banner stating "SUPER RESPONSIVE GAMING
received two complaints. 1. One complainant, who had used Virgin Media and BT Infinity and … reported no difference in their user experience, challenged whether the claims in ads (a) and (b) that BT … misleading and could be substantiated. Sky UK challenged whether: 2. the claim "BT Infinity
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British Telecommunications plc t/a BT
League has a new home on BT Sport”. Text below included “Your new price will be £5 a month, or it’s FREE … when you renew your contract … If you do nothing, your BT Sport Pack will cost £5 a month from 1 … August 2015. But you can get it free simply by renewing your BT TV and BT Broadband contract for 18
requirement to take BT Sport. 2. One complainant challenged whether the claim that his new price … ) challenged whether the claims that BT Sport was “free” in ads (b), (d), (e) and (f) were misleading, because … consumers were required to either re-contract, or take a new contract, to obtain BT Sport. 1
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British Telecommunications plc t/a BT
Claims on BT and Openreach (a BT Group business) websites: a. Claims on the Openreach website … only and are subject to change". b. Claims on the BT website www.bt.com stated, "To enjoy our … fastest broadband speeds, check to see if you can get BT Infinity". On entering details in to the
. Openreach explained that, although a part of the BT Group, they were a functionally separate part of the BT … service providers in the UK, not just BT. Openreach said they were responsible for the roll-out … the checker with the new, improved, date as soon as possible. BT Consumer explained that they
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British Telecommunications plc t/a BT
bt.com/infinity for availability. From survey of 886 BT Infinity customers (unlikely to ever return … from latest Ofcom broadband performance report vs BT Infinity 1 average customer speed (24 hours … )".The voice-over stated, "Get superfast fibre optic broadband with the big BT spring deal. BT
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British Telecommunications plc t/a BT
Two national press ads for BT broadband:a. The ad was headed "THE BIG BT BROADBAND SALE … " and gave details of three packages available: "BT BROADBAND"; "BT INFINITY"; and … "BT INFINITY + TV". Text underneath included "All packages include free BT Sport
the ads were misleading. British Telecommunications plc (BT) said they had sought Copy Advice from … . They said that neither BT Sport online nor the BT Sport channel on BT TV counted towards a user's … offered by the advertised packages. We also understood that watching BT Sport, either online or on BT TV
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British Telecommunications plc t/a BT
presented with a table which stated "Great News! You can get superfast fibre optic BT Infinity … 23Mb-33Mb Download speed range".
substantiated. British Telecommunications plc (BT) said the speed range was achievable by consumers and that … was supported by an Ofcom broadband performance report. BT said that they were unable to provide … detailed analysis of non-BT customers' lines because that was dealt with by Openreach and that due
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British Telecommunications plc
A poster ad and website ad, for BT Infinity broadband: a. The poster ad stated "Our lowest … ever price for BT Infinity fibre optic". b. The website ad, at www.productsandservices.bt.com … , which listed various BT broadband packages, included details of four BT Infinity broadband packages. All four were described as "Fibre optic broadband".
Two complainants, who understood that BT Infinity broadband was provided via a 'fibre-to-the … references to BT Infinity broadband as "fibre optic" were misleading. British Telecommunications plc … (BT) said that BT Openreach figures showed that fibre optic broadband was available to 19.08
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British Telecommunications plc
A national press ad and a page on the BT Sport website: a. The national press ad stated "BT … … Still free with BT Broadband … Call [telephone number] [website] …". b. The web page … stated "Still free with BT Broadband £12 a month on the Sky Digital Satellite Platform … Get BT Sport on
with BT Broadband" in ad (a) and "free for existing BT Broadband customers" in ad (b) were misleading … , because they understood that existing customers who had been BT Broadband customers for a longer … ) for BT Sport or renew their contract for BT Broadband at the end of their existing term; and 2
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British Telecommunications plc
A TV ad for BT Sport showed Jake Humphries walking into various scenes in which consumers were … watching BT Sport on TV, including scenes set in a barber's shop and a pub. One consumer was also shown … watching BT Sport on his tablet computer. On-screen text displayed from second 17 to second 25 of
was misleading, because it did not make sufficiently clear that BT Sport was only available to view … online unless customers also had access to Sky Digital or BT TV with Infinity. 2. One … understood that BT Sport was not free to business customers. 1. British Telecommunications plc (BT
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British Telecommunications plc
Three ads for British Telecommunications plc (BT): a. A TV ad, seen on 16 April 2016, featured … an actor talking about the fast pace of his life. He stated, "That's why I've got BT Infinity. It … a higher speed, was labelled with the BT logo. On-screen text at this point stated "Fastest speeds
. British Telecommunications plc (BT) said they had tried to be clear that they were comparing their … prominently qualified. With regard to the claim “as standard,” BT said they had used the phrase … providers”. BT stated that any customer wishing to obtain their standard entry-level fibre product would
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TalkTalk Telecom Ltd
. Endless entertainment on the same fibre cables as BT & Sky, for less”. At the bottom of the poster … stated “TalkTalk Faster Fibre with speed boost up to 76 Mb at £31.50 p/m for 24 months versus BT … Unlimited Infinity 1 up to 52 Mb at £34.99 p/m for 12 months - £49.99 p/m thereafter (plus £150 BT reward)”.
Summary of Council decision:Two issues were investigated, both of which were Not upheld. 1. BT, who … the same fibre cables as BT & Sky, for less” was misleading by failing to make the difference … sufficiently clear; and2. BT, who also understood that their service included a stronger wi-fi signal
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TalkTalk Telecom Ltd t/a TalkTalk
"Market leading signal strength Our Super Router provides a stronger signal than BT, Virgin, Sky and EE … asterisk linked to text in the small print that stated "*Super Router comparison vs. BT, Virgin … router was compared to the BT Home Hub 4, BT Home Hub 5, Virgin Superhub 2, Sky Hub SR101, Sky Hub SR101 and EE Bright Box 2".
Summary of Council decision: Two issues were investigated, both of which were Upheld. BT … stronger signal than BT, Virgin, Sky and EE”, “Fastest speeds in the UK”, “TalkTalk's new Super Router … understand the claims “Our Super Router provides a stronger signal than BT, Virgin, Sky and EE” and “Super
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British Telecommunications plc
A press ad for BT, seen in February 2016, was headed "A few truths about Britain's broadband". It … is open to over 500 companies and their customers on equal terms" and "BT has invested over £20
have access to elements of the Openreach network; and2. "BT has invested over £20 billion in … remained relatively constant. 1. British Telecommunications plc (BT) said the claim did not imply that … infrastructure. BT explained that, as established through a legally binding agreement with
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British Telecommunications plc
A TV ad for BT, seen on 11 May 2017, advertised broadband packages. The voice-over stated … , "The welcome discount on BT Unlimited Broadband has just got bigger. We'll now give you a discount of … screen followed by large text which stated "mastercard. £100 BT REWARD CARD" and "£9.99
must not appear again in its current form. We told BT to ensure that material information was presented clearly in their advertising.
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Sky UK Ltd
monthly price for unlimited broadband and BT Sport. That’s including line rental too … Great news … monthly price for unlimited broadband and BT Sport when you keep your broadband for the next 2 years … combine with a separate subscription to BT Sport to guarantee today's best overall monthly price. So
BT challenged whether the Best Price Guarantee was misleading, because customers were required to … monthly price for unlimited broadband, line rental and BT Sport. The offer was based on the initial and … and the smaller print underneath, along with the fact the customer would need to purchase BT Sport
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British Telecommunications plc
A TV ad and website for BT, seen in June 2018:a. The TV ad featured a voice-over which referenced … /more-places (arrived at via the bt.com/moreplaces hyperlink referenced in ad (a)), headed “BT Mobile … , Vodafone and Three”. Further text stated “BT Mobile customers get unlimited access to our wi-fi network
whether the comparison was misleading. British Telecommunications plc (BT) believed consumers would … access WiFi in more places with BT than they could with the three named competitors. They said it … was not a claim that both the homespot (which provided WiFi to BT customers through BT home hubs) and
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Sky UK Ltd
overall customer service, compared with BT, Virgin and TalkTalk Ofcom Report, Dec 2014". b. The 'shop … For Sky Broadband and Talk, compared with BT, Virgin Media and TalkTalk.** ... **Best combined
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