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British Telecommunications plc t/a BT
A webpage on the BT website www.bt.com, seen in May 2024, featured the headline “Get … increase or decrease while you are a BT customer. See bt.com/prices-explained for details”.
. British Telecommunications plc t/a BT believed that the qualification “Prices rise each year … broadband packages, BT said they had stated when the prices would increase, but accepted that the legal … webpage on the BT website didn’t make clear that their broadband contracts would be subject to
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British Telecommunications plc t/a BT
A poster for BT broadband services, seen in Bristol on 20 January 2020, stated, “Bristol. Don
. British Telecommunications plc t/a BT said that “full fibre” was the term most commonly … ) and Fibre 250 (average speed 300 Mbps) products than on Virgin’s M200 and M350 products. BT … broadband, such as rural areas. Conversely, in the current case, BT were informing customers that
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British Telecommunications plc t/a BT, BT Sport
A website for BT, www.bt.com, seen during December 2020, included a page with the heading “BT … to a web page with the heading “Broadband deals”. Text stated “New to BT?&rdquo … ; See below for your personal speed range”. Under the sub-heading “Your BT Broadband deal
, challenged whether the claim “Your Stay Fast Guarantee 60Mb” was misleading. BT plc explained … available on every page of the website. BT pointed out that the complainant was an existing customer … progressing through an online sales journey). BT said they were signatories to Ofcom’s Voluntary
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Zzoomm plc
neighbours are stuck paying for their over-priced, part fibre BT broadband […] you can sit … a year by switching to Zzoomm Full Fibre 150 for just £19.95 a month for 12 months compared to BT … table comparing Zzoomm’s Full Fibre 150 service to Sky’s Superfast 35 service, BT’s
estimating the cost of their service over 24 months, and comparing that against the cost of 24-month BT … Zzoomm’s Full Fibre 150 service from a BT Fibre 1 service. The ad stated “You could save … compared to BT Fibre 1 at £29.99 a month for 24 months”. We noted that the lengths of
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Vodafone Ltd
. And millions of BT customers across the UK are realising they can switch to Vodafone and get the same … , 24m plans (on Openreach network) pay less on avg vs BT’s public prices for comparable existing … switch from BT to Vodafone” in both the caption and accompanying image. Small text at the bottom
Telecommunications plc (BT) challenged whether the claims: 1. in all three ads that Vodafone … provided the “same broadband”, or the same broadband “technology”, as BT for … not provide the same performance; and 2. “millions of BT customers across the UK are
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Sky UK Ltd
a headline stating “SAVE OVER £750 vs BT Business”. Smaller text underneath stated … “Comparison of Sky Connect’s Essential offer price vs BT Business’ Essential standard
Not upheld. British Telecommunications plc (BT) challenged whether the price comparison was … that BT considered “standard price” to be a clear and well-understood term for non-offer … existing BT customers, who would be paying standard pricing and would therefore make the saving if they
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Telefonica UK Ltd t/a O2
vs number of connections to each of Vodafone, BT Group and 3 as of 30.6.20” and &ldquo … to O2 network vs. number of connections to each of Vodafone, BT Group and Three as of 30.6.20. To verify, see o2.co.uk/network”.
comparison with the total number of connections to each of Vodafone, BT Group (which included EE) and Three … , Tesco, Giffgaff and Lycamobile. They said the figures for Vodafone, BT Group and Three that they had … , if MVNO figures for O2, Vodafone, BT Group and Three were removed from the comparison, the claim was
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Sky UK Ltd
; BT, Sky, Virgin, Talktalk make up to 75.3% of market share) number of complaints 100,000 customers … September 2021 – BT, Sky, Virgin, Talktalk make up to 75.3% of market share) number
Summary of Council decision: Two issues were investigated, both of which were Upheld. 1. BT … , challenged whether the ads were misleading. 2. BT, who believed that the ad implied that Sky had been … Enders December 2021. They named the providers as BT, Sky, Virgin and TalkTalk and stated that they made
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Vodafone Ltd
(a). c. The VOD ad on BT Sport seen on 7 September 2022, was the same as ad (a) d. The VOD ad
. BT Sport said that the ad was cleared by Clearcast and was given an ex-kids scheduling restriction … which meant that it could not be scheduled on BT Sport channels which had a high appeal to those under
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Moneysupermarket.com Ltd
;Saving based on £2,000 transfer to a 0% card over 12 months, 1.5% BT fee, 5% monthly repayment
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Virgin Media Ltd
”. Further text stated “Fastest median download speed Virgin Media – 1130Mbps BT
Not upheld. British Telecommunications plc (BT), who understood the Gig1 Fibre service was only … download speed in the UK was provided by British Telecommunications (BT) at 910Mbps. The claim was … industry. BT were concerned because their full fibre 900Mbps service was available in some locations
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Broadband and Telecoms: Speed Claims
against BT, if figures are an estimate, this should be stated clearly. In the relevant ruling, the ASA … the minimum broadband speed BT would commit to provide to the consumer’s address. Given the … revision, the ad was deemed misleading (British Telecommunications plc t/a BT, BT Sport, 22 December 2021
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Broadband and Telecoms: Comparisons
misleading (British Telecommunications plc t/a BT, 05 May 2021). In 2024, the ASA decided that Vodafone … broadband technology", as BT. Additionally, Vodafone were unable to produce any evidence showing that … millions of BT broadband customers had switched, or were actively considering switching, to
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Broadband and Telecoms: Pricing and Charges
their broadband packages with the usual price of an equivalent package offered by BT, despite … information indicating differently, consumers would understand the BT package was only available at the … consumers could save over £240 a year by switching from BT to their broadband offering lacked the
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Guarantees and warranties
Virgin Media, 13 December 2023). An ad for BT broadband which stated “Your Stay Fast … customers were likely to understand this to be the minimum broadband speed BT would commit to provide to … misleading (BT Sport, 22 December 2021). The ASA also upheld complaints about the claim “lowest
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Comparisons: General
for Sky Connect’s Essential offer price rather than BT Business’ Essential standard … standard price. Consequently, the comparative saving claim in the ad was misleading, as new BT customers
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ASA Council
. Claire previously worked at BT and Barclays in various roles including Chief of Staff, UK Marketing
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New ASA Council Members Appointed
is Zaid Al-Qassab, Chief Brand and Marketing Officer of BT Group. All three members will … first Board position. Zaid Al-Qassab Zaid is the Chief Brand & Marketing Officer of BT Group … , which owns EE, Plusnet and BT, the UK’s 4th most valuable brand. He was educated at
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Checking the evidence on broadband speed claims: Research update
Broadband speed is back on the agenda, with debate about whether BT has under-invested in Openreach
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Sky UK Ltd
BT, who believed that the price of Sky TV and Broadband was less than £52 when bought
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