43 result(s)

Active filters

  • Advice online
  • Alcohol: Alcoholic strength

    • Advice online

    Ads for alcoholic drinks may give factual information about the strength of the product but must … not imply that a drink may be preferred because of its high alcohol content or intoxicating effect. In … . Advertisers should remember that the only permitted nutrition claims for alcoholic drinks are “Low

  • Alcohol: Low alcohol drinks

    • Advice online

    Ads for alcoholic drinks may give factual information about the strength of the product. In the … case of low-alcohol drinks, those that contain between 0.5% and 1.2% alcohol by volume, these may also … be presented as preferable because of their low alcoholic strength. However, marketers must still

  • Alcohol: Violence

    • Advice online

    Marketers must avoid linking, explicitly or otherwise, alcohol and violence, as per rules 18.4 … (alcohol and aggression), and potentially rule 18.7 (showing or implying alcohol as being capable … of changing mood/behaviour). As well as breaking the Alcohol rules, it is likely that such marketing

  • Alcohol: General

    • Advice online

    In October 2005, CAP brought in new, stricter rules about the marketing of alcoholic drinks. The … drinking and anti-social behaviour, especially amongst young people. Marketers of alcoholic drinks were … always expected to portray their alcoholic product responsibly - however, the changes tightened the

  • Alcohol: Country of origin

    • Advice online

    alcoholic drink. In 2011, an ad for Kronenbourg lager stated "FROM THE COUNTRY THAT BELIEVES … their 'country of origin' claim is acceptable. See also Alcohol: General and Alcohol: Promotional Marketing. 

  • Alcohol: Promotional marketing

    • Advice online

    The CAP Code contains specific sections on both promotional marketing and alcohol and while … promotions involving alcohol are not inherently problematic in England, Wales and Northern Ireland (for … information on alcohol promotions in Scotland see below), promoters need to take care to ensure that

  • Alcohol: Featuring under 25s

    • Advice online

    Ads which feature alcohol are prohibited from showing in a significant role people who are, or … appear to be, under the age of 25. Although ads featuring alcohol may in some cases show people … about to drink and implying that anyone under 25 endorses an alcoholic product is very unlikely to

  • Alcohol: Handling and serving

    • Advice online

    Ads featuring alcohol must not show it being handled or served irresponsibly. This relates not only … the serving of alcohol being treated very casually and with little regard is unlikely to be acceptable … (Bacardi-Martini Ltd, January 2005). Showing alcohol being poured from two bottles into large glasses

  • Alcohol: Use of celebrities

    • Advice online

    alcohol with people under 18 or reflecting their culture. They must not feature or portray real or … the ASA ruled against it (Cell Drinks, 3 August 2011). See Alcohol: Enhanced sporting, mental and physical capabilities and Alcohol: The young

  • Alcohol: Boredom and loneliness

    • Advice online

    Rule 18.6 states “Marketing communications must not imply that alcohol might be indispensable … or take priority in life or that drinking alcohol can overcome boredom, loneliness or other … obviously unacceptable, as are ads that irresponsibly emphasise the importance of alcohol, or suggest that

  • Alcohol: Therapeutic claims

    • Advice online

    The Code states that "Marketing communications must not imply that alcohol has therapeutic … qualities. Alcohol should not be portrayed as capable of changing mood, physical condition or behaviour … alcohol is a stimulant, claims such as “energising” are likely to be unacceptable. In 2000

  • Alcohol: The young

    • Advice online

    The Code prohibits alcohol ads from being directed at under-18s through the selection of media … intended to market alcohol to anyone under the legal drinking age (LDA), the ASA considered a claim … forth-coming 18th birthday. Even though the mailing was not inviting the recipient to consume alcohol

  • Alcohol: Social events

    • Advice online

    Although drinkers may obviously be shown in a group setting and alcohol can be conveyed as a … legitimate accompaniment to a social occasion, marketers should not unduly emphasise the role alcohol … might play. If an otherwise dull party becomes a social triumph as a result of alcohol, the ad will

  • Alcohol: Sex and personal relationships

    • Advice online

    The Code states “Marketing communications must neither link alcohol with seduction, sexual … activity or sexual success nor imply that alcohol can enhance attractiveness… [and] must not … imply that drinking alcohol is a key component of the success of a personal relationship or social

  • Alcohol: Unwise or excessive consumption

    • Advice online

    The principle behind the Alcohol rules is to ensure that marketing communications do not imply … 18.1 ads featuring alcohol, whether for an alcoholic product or not, should not contain anything … must not show, imply or condone excessive drinking and this applies to both the amount of alcohol and

  • Alcohol: Unwise locations and activities

    • Advice online

    Ads featuring alcohol should not irresponsibly link it with activities or locations in which … drinking would be unsafe or unwise. In particular, they must not link alcohol with the use of potentially … drinking alcohol at work. As with other rules in the Alcohol section, this applies whenever alcohol is

  • Alcohol: Challenges bravery and machismo.

    • Advice online

    Marketers should not link an alcohol product or drinking alcohol with brave, tough or, daring … by rule 18.4. Suggestions that an alcohol product or drinking alcohol is a sign of maturity or … rough, cold conditions breached the Code because it featured alcohol and potentially dangerous

  • Alcohol: Juvenile or adolescent behaviour

    • Advice online

    mentally or socially vulnerable”; the next rule relates to linking alcohol with unruly … immature behaviour (Beverage Brands (UK) Ltd, 9 June 2004). An ad on an alcohol brands YouTube page … the ad stated “Rockstar service”. A complainant objected as they considered that alcohol

  • Alcohol: Enhanced sporting, mental and physical capabilities

    • Advice online

    The Code prohibits marketers from suggesting that alcohol can enhance mental or physical … capabilities or sporting achievement (rule 18.7). Marketing communications that suggest alcohol can make the … “energising” that imply alcohol has a positive effect on mental or physical capabilities

  • Alcohol: Health, diet and nutritional claims

    • Advice online

    only permitted nutrition claims are “low-alcohol”, “reduced alcohol” and … . In these circumstances rule 18.17 would not apply.Health claims for alcoholic products are … prohibited and the types of nutrition claim that can be made for an alcoholic product are limited