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Coronavirus and COVID-19
causes coronavirus disease, the respiratory illness responsible for the COVID-19 pandemic. Colloquially … direct and indirect references to the coronavirus/COVID 19. Ads varied from those claiming to … Code for unlicensed products. CAP understands that claims to prevent or treat COVID-19 using
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Covid-19 Advertising Trends
During the Covid-19 health crisis, and period of lockdown, we found ourselves in unprecedented … presentation looks at trends in advertising within the context of the ongoing covid-19 situation.
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Covid-19: Trends in Advertising
advertising over this time. During the Covid-19 health crisis, and period of lockdown, we found … drop in exposure to ads for sectors adversely impacted by Covid-19, including cinema releases (from … supermarkets. Some trends demonstrated the way in which we adapted to Covid-19, with increased exposure to
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Coronavirus COVID-19 – Advertising responsibly
respiratory viruses like COVID-19. Unless you hold very robust clinical trial evidence to prove … , beauty and slimming claims – see here. Although the health risks from COVID-19 may vary … be sought. As such, ads which claim to offer advice on, diagnose or treat COVID-19 could be
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Depicting COVID-19 safety measures in ads
public alike. The ASA recently issued some guiding principles relating to the depiction of COVID-19
past six months or so we, and the ASA, have seen numerous ads include references to COVID-19 - from … that many ads were created ‘pre-COVID-19’ and that consumers are not likely to interpret … COVID-19, even if they are otherwise set in the ‘present’, need not show safety measures
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Advertising IV Drips (Coronavirus/COVID-19)
they could help to prevent or treat Coronavirus/COVID-19. Claims to treat or prevent Coronavirus … /COVID-19 cannot be made for any formulated IV drip product or constituent ingredient. Read on for details and advice about how to comply.
Last week we published a new Enforcement Notice on Advertising IV Drips (Coronavirus/COVID-19) with … implied that the drips could help to prevent or treat Coronavirus / COVID-19 and follows three ASA … directly or indirectly claim that IV drips can prevent or treat Coronavirus/COVID-19. Advertisers
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Food supplements, COVID-19 and the immune system
. Don’t reference COVID-19 or coronavirus in an ad for a food or drink product It’s completely … references to COVID-19, coronavirus, viruses, flu (or any other adverse health condition), or any of the … help to treat COVID-19, referencing this fact in an ad for a food product implies that the product
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Enforcement Notice: Advertising vitamin shots (Coronavirus/Covid-19)
”. Advertisers must not state or imply that the shots could help prevent or treat Coronavirus/COVID
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Enforcement Notice: Advertising claims for IV drips (Covid-19)
). Advertisers must not state or imply that IV drips could help to prevent or treat Coronavirus/COVID-19.
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Claims to treat Long COVID? Don’t be immune to the misleading advertising rules!
Think your therapy can treat long COVID? Read our advice first before saying so! Following the 2020 … COVID-19 pandemic, many people are now living with long COVID – a condition characterised by … persistent or new symptoms following a COVID-19 infection, some of which can be debilitating. In this
Following the 2020 COVID-19 pandemic, many people are now living with long COVID – a … condition characterised by persistent or new symptoms following a COVID-19 infection, some of which can be … . What is long COVID? According to NICE, long COVID refers to the signs and symptoms that last more
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Statement on the Depiction of Covid-19 Protective Measures in Ads
Since the start of the Covid-19 pandemic the ASA has been receiving complaints about ads that … guidelines that are aimed at limiting the spread of Covid-19 through the population. This statement … , the correct use of face masks and other protective Covid-19 measures in line with current Government
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Back to Normal
of the drug ivermectin in treating COVID-19. Text stated, “The evidence is clear ivermectin … prevents and treats Covid 19 it breaks the chain of infection”. Under the sub-heading “What … is ivermectin and why we should use it against Covid 19”, text stated “Ivermectin is a well
treat COVID-19, were misleading. Back to Normal said that they believed ivermectin to be beneficial … in the treatment of COVID-19. They provided links to three websites which they believed supported … discussed the results of a meta-analysis of ivermectin COVID-19. The other, posted in May of 2021
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Peachy Acupuncture
, featured an image with text that stated, “In the clinic this month […] Long Covid [&hellip … ;]”. The post included the caption “[…] Covid has cast a long shadow, and while … it may be out of the Press, it's still hanging around in peoples [sic] bodies. Long Covid at its
This Ruling forms part of a wider piece of work on long COVID treatments, identified for … of long COVID was misleading and could be substantiated; and 2. ad breached the Code because it … careful about the wording they used in the ad and did not say they could cure long COVID, only the
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The Heal Air
;Hyperbaric Oxygen Therapy (HBOT) can help treat a wide range of conditions including Long Covid [&hellip … ;]”. Under the heading “Core Treatments” text stated “Long Covid&rdquo … ; with a button to “FIND OUT MORE”. On the “Long Covid” web page text stated
This Ruling forms part of a wider piece of work on long COVID treatments, identified for … therapy (HBOT) could treat long COVID were misleading and could be substantiated. The Heal-Air … trials that they said showed promising outcomes for individuals suffering from long COVID. The clinic
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Jo Llewellyn Craniosacral Therapist
therapists see patients for: […] long COVID […]”. b. The Instagram post, posted … 8 March 2023, included text that stated, “Craniosacral therapists treat: […] long COVID […]”.
This Ruling forms part of a wider piece of work on long COVID treatments, identified for … challenged whether the claims that craniosacral therapists could treat long COVID were misleading and could … of long COVID, but were all under the supervision of their GPs. They said that, following
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Copper Clothing Ltd t/a Copper Clothing
good but does it offer the protection for others and your loved ones against COVID-19? Copper … face mask destroys 99.99% of COVID-19 in a matter of minutes.”
The complainant challenged whether the claim that the mask could destroy “99.99% of Covid-19 … provided two studies which related specifically to the COVID-19 virus. In addition they provided two other … was no Parliamentary law surrounding face coverings and COVID-19. They stated that the Copper
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Indiralaxmi Vignesh Ltd t/a Hale Clinic
therapy (HBOT) webpage that stated “HBOT AND POST-COVID SYNDROME […] around 17% of patients … continue to have problematic symptoms up to 3 months after the onset of COVID-19 — even after … tests no longer detect virus in their body. This is known as long COVID. The most common symptoms
This Ruling forms part of a wider piece of work on long COVID treatments, identified for … ) could treat long COVID were misleading and could be substantiated. Indiralaxmi Vignesh Ltd t/a The … medical treatments, including HBOT for long COVID, were fully substantiated and not misleading. They took
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Solihull Health Check Clinic
, included a web page with the heading “COVID-19 Coronavirus Antibody Blood Testing&rdquo … COVID-19 Coronavirus Antibody Blood Tests with 100% accurate results within 24 hours of testing. Our … to the SARS-CoV-2 virus or better known as COVID-19 Coronavirus”. Text underneath stated
a positive test result would indicate immunity from COVID-19. 1. Solihull Health Check Clinic said … had therefore had an immune response to COVID-19. They referred to information from the Isle of Man … COVID-19 in the recent past and have developed an immune response against the virus. The guidance said
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