8 result(s)

  • Innocent Ltd t/a Innocent

    • Ruling
    • Upheld
    • 23 February 2022

    A VOD ad, paid-for YouTube and TV ad for Innocent drinks, seen in May 2021: a. The TV ad … squeezed into an Innocent drinks bottle. The song concluded, “Reduce. Re-use. Recycle … alongside bottles of Innocent drinks. At the end of the ad, a voice-over stated, “Innocent

    misleading. Innocent Ltd responded that the ad set out a purpose-led message, which invited consumers … in the ad through statements or imagery, that purchasing Innocent products themselves would lead to … . They highlighted that the Innocent branding was used sparingly throughout the ad, and the Innocent

  • Food: 5 A DAY claims

    • Advice online

    Co, 23 April 2003). In contrast claims in an ad for Innocent smoothies that “[e]ach glass … portions of a person’s 5 A DAY (Innocent Ltd, 16 September 2009). Marketers should also avoid

  • Environmental claims: General “Green” claims

    • Advice online

    also ruled to be misleading (Innocent Ltd, 23 February 2022). Animated characters in the ad were … looking after me…Innocent. Little drinks with big dreams for a healthier planet” the … squeezed into an Innocent drinks bottle. The ASA accepted that some consumers might understand the

  • Christmas 2015 review

    • CAP News

    untargeted ads Innocent Christmas images were given a distinctly adult treatment when a couple of overly

  • Climate change and the environment: a question for you...

    • ASA opinion piece

    Innocent Drinks were all driven by consumer complaints. And they speak to our goal of shining a brighter … , in the Innocent case, they argued that their ad was intended as a broad call to action about the

  • Cellar Door Ltd t/a OrchidRomance

    • Ruling
    • Upheld
    • 01 June 2022

    of shyness and innocence. She wore dangling earrings, red lipstick and her outfit was low-cut, with

  • Halloween & Bonfire Night – making sure your ad campaign doesn’t go up in flames

    • CAP News

    hazardous situations, including innocently holding sparklers or ‘bobbing for apples’ could

  • Gorillas Technologies UK Ltd t/a Gorillas

    • Ruling
    • Upheld
    • 15 February 2023

    phrases had been taken away. They believed the use of innocent visual explanations of the phrases in