219 result(s)

  • Promotional marketing: Abuse

    • AdviceOnline

     Promotional marketing: Terms and Conditions (T&Cs), Promotional marketing: Prize winners, and Promotional marketing: Closing dates.

  • Promotional marketing: Competitions

    • AdviceOnline

    competitions only; for advice on running chance-based promotions please see ‘Promotional marketing: prize … draws’ and ‘Promotional marketing: instant wins’.  Promoters should … or judgement. See ‘Promotional marketing: lotteries’ and

  • Promotional marketing: Lotteries

    • AdviceOnline

    Section 17 of the CAP Code. See also and Betting and Gaming: Lotteries. See Promotional Marketing: Competitions … route is sufficient. See Promotional marketing: Free entry routes.

  • Promotional marketing: Availability

    • AdviceOnline

    8.21.1). For further information see  ‘Promotional Marketing: prize Winners … '. This advice is designed to be read in conjunction with Section 8 (Promotional marketing) of … the CAP Code and the other relevant guidance. See ‘Promotional marketing: general’ for a list of available guidance.

  • Promotional marketing: Prize draws

    • AdviceOnline

    running an illegal lottery. See Promotional marketing: Lotteries and Promotional … Promotional marketing: Prize draws in social media useful. Types of prize draw Administering the … administrative barriers. See Promotional marketing: Instant wins. The ASA has considered prize draws

  • Promotional marketing: General

    • AdviceOnline

    competitions, and charity linked promotions. The promotional marketing rules apply to … information see 'Promotional marketing: Abuse' and ‘Promotional marketing: Changing ongoing … ‘Children: Promotional marketing’ and ‘Food: Children’. See also 'Alcohol

  • 08 Promotional marketing

    • Non-broadcast code

    reduced-price packs) and loyalty schemes run on an open-ended basis Promotional marketing can provide an … gift in a list of prize winners. The promotional marketing rules apply to consumer and trade … Office.The promotional marketing rules must be read in conjunction with all other parts of the Code

  • Children: Promotional marketing

    • AdviceOnline

     contains rules for promotional marketing. Marketers should ensure that promotional items are suitable … ‘Promotional marketing: General’, 'Promotional marketing: Terms and conditions

  • Promotional marketing: instant wins

    • AdviceOnline

    presented, please see Promotional marketing: terms and conditions.  Many instant-win … marketing section of the CAP Code (Section 8), and additional relevant guidance: Promotional … marketing: terms and conditions Promotional marketing: scratchcards Promotional marketing: abuse

  • Promotional marketing: Closing dates

    • AdviceOnline

    promotional marketing. Is a closing date necessary? Where should a closing date be stated? Can a … promotional marketing must include enough information for consumers to know when the promotion ends. In …  Promotional marketing: terms and conditions for more information. Can a closing date be changed

  • Promotional marketing: Prize winners

    • AdviceOnline

    Midlands Railway, 22 Sept 2021). See also Promotional marketing: Independent judges and observers … Promotional Marketing: Terms and Conditions. It is a promotor’s responsibility to ensure that … clearly announced that a winner had been selected. See also Promotional marketing: Prize draws

  • Alcohol: Promotional marketing

    • AdviceOnline

    The CAP Code contains specific sections on both promotional marketing and alcohol and while … ensure that they comply with both Section 8 (Promotional Marketing) and Section 18 (Alcohol), their legal … Section 18 (Alcohol) Promotions and Section 8 (Promotional Marketing) and the rest of the Code

  • Virtual Advice:AM | Promotional Marketing

    • Event

  • Promotional marketing: Scratchcards

    • AdviceOnline

    with each other. See ‘Promotional marketing: Gifts v. prizes’. Do not exaggerate … /a Mediaprom Ltd, 20 May 2009). See ‘Promotional marketing: Implying recipients are luckier … significant conditions attached to their use are stated clearly. See ‘Promotional marketing: Terms

  • Advice:AM Promotional Marketing

    • Event

  • Advice:am Promotional Marketing

    • Event

    Morning seminar covering the key rules for running compliant promotional marketing campaigns.

  • Advice:am Promotional Marketing

    • Event

    Morning seminar covering the key rules for running compliant promotional marketing campaigns.

  • If it matters, make sure it’s included

    • CAP News

    clear, and that ads don’t mislead by omission. Promotional marketing Terms and

  • Promotional marketing: Charity-linked promotions

    • AdviceOnline

    in all promotional marketing, such as: the name of the charity or good cause which will … also Children: promotional marketing and Children: general if featuring or addressing children in … guidance is read in conjunction with the following guidance: Promotional marketing: General.  

  • Promotional marketing: Front-page flashes

    • AdviceOnline

    Marketers often use front-page flashes to announce various types of promotion, ranging from free product offers and voucher collect offers to discounts and money off vouchers, to draw attention to the promotion and attract new readers. Rule 8.29 states that Publishers announcing reader promotions on the front page or cover must ensure that consumers know whether they are expected to buy subsequent editions of the publication. Major conditions that might reasonably influence consumers significantly in their decision to buy must appear on the front page or cover. Promoters should refer to CAP’s Advertising Guidance on Front-Page Flashes. Include all major conditions Consider the rest of Section 8 Describe the offer accurately Include all major conditions Which conditions are likely to be considered ‘major,’ and therefore should be included in the ad, will vary depending on the specific promotion. Any conditions that might reasonably influence consumers significantly in their decision to buy must appear on the front page or cover. This is likely to include: whether consumers will need to make multiple purchases of the publication; unless obvious, whether or not the promotional item is included with the publication; whether additional costs apply, such as postage and packaging; whether an item is free; any restrictions, such as geographical or personal restrictions; and limitations on availability. Rule 8.29 states that consumers should know from a front-page flash whether they will have to make multiple purchases of the publication. Examples include token or point collect promotions, where a consumer is expected to collect tokens from multiple editions of a publication to claim an offer. In 2012 the ASA ruled against a marketer’s ad because it stated “FREE DVD Best of the Jubilee celebrations WITH SATURDAY'S Daily Mail", but did not make it clear that consumers would need to collect tokens from multiple issues of the publication in order to claim (Associated Newspapers, 29 August 2012). As well as stating that additional purchases are required, marketers should also clearly state the number publications the consumer would need to buy in order to qualify for the promotion advertised. The front-page flash should make it clear if the promotional item is included with the publication. A front page flash which stated "£5 OFF SHOPPING AT TESCO WHEN YOU SPEND £40 DETAILS: PAGE XX" was found to be in breach because the ASA considered that consumers would understand that this discount offer was included in the publication and was available only to readers, for example in the form of a money-off coupon, whereas in reality any customer who spent £40 in store would then receive a £5 voucher to use against their next shop. (Express Newspapers t/a Daily Star & Daily Express, 18 July 2012). Consider the rest of Section 8 Promotions advertised in a front-page flash may also be subject to additional Code rules in Section 8, depending on the type of promotion offered. General advice on the rules in Section 8 can be found in ‘Promotional Marketing: General’. For example, if offering vouchers for a free item to be collected at a certain store, or offering a free item on collection of multiple vouchers, marketers should have regard to the rules on availability, and the guidance on ‘Promotional Marketing: Availability’, which gives further advice on these rules. The ASA upheld complaints about an ad which appeared on the front page of the Daily Mail. The ad stated, "FREE GIANT JAR OF MARMITE PICK UP FROM ICELAND TODAY", with further text in smaller font which stated, "VOUCHER PAGE 46 500g JAR, SUBJECT TO AVAILABILITY, WHILE STOCKS LAST, TODAY ONLY". The ad breached the Code on multiple grounds; the advertiser did not demonstrate that it had made a reasonable estimate of the likely response or that they were capable of meeting that response (rule 8.10); or that consumers had sufficient information about limited availability, presented clearly and in a timely fashion, to enable them to make an informed decision on whether or not to participate (rule 8.12) (Daily Mail, 07 June 2017). Describe the offer accurately Marketers should ensure that the offer is described accurately to the consumer. More guidance on these common problems is outlined in the CAP Advertising Guidance on Front-page Flashes. There are various types of promotion which are announced on front pages, all of which can raise problems under the terms of the … Marketing section of the CAP Code and the other Promotional Marketing guidance, which can be found in ‘Promotional Marketing: General’. … inside". This advice is designed to be read in conjunction with the Promotional

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