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Latest rulings

  • Protein World Ltd

    • Not Upheld
    • Poster, Digital outdoor
    • 10 May 2017

    A poster and digital outdoor ad for Protein World, seen in February 2017:

    a. The poster was seen on the London Underground network and featured Khloe Kardashian in a swimsuit with text that stated “Can You Keep Up with a KARDASHIAN?”. Text further stated “Take the protein world 30 Day Challenge”.

    b. The ...

  • SodaStream Worldwide Trading Company

    • Upheld in part
    • Internet (on own site), Internet (social networking)
    • 03 May 2017

    Ads for SodaStream seen in November 2016:

    a. A video, seen as a shared post in the complainant’s Facebook feed and as a pre-roll ad before a Pokemon Undertale video on YouTube, featured a man buying bottled sparkling water in a supermarket. A woman dressed in medieval costume followed him ringing a bell and sa...

  • Bevital (UK) Ltd t/a Grander Water

    • Upheld
    • Internet (on own site)
    • 15 March 2017

    Claims on, seen on 10 June 2016, promoted water revitalisation products. Text stated, "Grander Water brings you the freshness and vitality of water at its source. The water you wash with feels softer and is more beneficial to your skin. The water you drink tastes cleaner and fresher ...&q...

  • Appy Food & Drinks Ltd

    • Upheld
    • Internet (on own site)
    • 08 March 2017

    The “About us” section of the website for Appy Food & Drinks’ range of juice drinks for children,, seen in July 2016, included the claim “we ONLY make 100% natural, tasty and healthy products”.