Latest news
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Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews
- CAP News
- 14 September 2023
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Don’t pay the price for your “Free Trials” advertising
- CAP News
- 14 September 2023
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A picture says a thousand words. Avoiding misleading imagery in ads
- CAP News
- 10 August 2023
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Affiliate yourself with the CAP Code this month
- CAP News
- 10 August 2023
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Cannabidiol you need to know about advertising CBD containing products
- CAP News
- 27 July 2023
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Technical updates to the infant and follow-on formula rules
- CAP News
- 12 July 2023
Latest rulings
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Kollo Health Ltd
- Upheld
- Social media (paid ad)
- 22 November 2023
A paid-for Facebook ad for liquid collagen claimed it could reduce wrinkles and cause thicker hair, which could not be substantiated, and made specific health claims which had not been authorised on the GB Register.
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Organic Burst World SA t/a Organic Burst
- Upheld
- Social media (paid ad)
- 22 November 2023
A paid-for Facebook ad claimed that food supplement spirulina could treat vitamin B12 deficiency and therefore reverse the growth of grey hair, which breached the rules on claiming a food supplement can treat clinical vitamin deficiencies and symptoms.
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THG Nutrition Limited t/a My Protein
- Upheld
- Social media (own site)
- 01 November 2023
A TikTok post for a MyProtein promotion did not set out qualifying criteria for entry clearly and omitted significant conditions.
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Just Spices GmbH
- Upheld
- Social media (influencer or affiliate ad)
- 13 September 2023
Two TikTok posts on Sevda Ela’s account which promoted Just Spices were not obviously identifiable as ads.