Latest rulings

  • Mondelez UK Ltd t/a Cadbury

    • Not Upheld
    • Internet (video)
    • 05 June 2019

    A TV ad, YouTube ad and cinema ad for Cadbury, seen in late November 2018:   a. The TV ad began with a secondary school-aged girl, wearing a Santa Claus mask and carrying a large ribbon-wrapped chocolate bar under her arm, walking through a school during classes. She dodged behind a wall to avoid a teacher a...

  • Dogmates Ltd t/a Butternut Box

    • Upheld
    • Internet (on own site)
    • 10 April 2019

    A website for Butternut Box dog food,, seen on 29 June 2018, featured text which stated "Fresh, home-cooked meals. Perfectly portioned. Delivered to your door".

  • Perfetti Van Melle UK Ltd

    • Not Upheld
    • Internet (on own site), Internet (video), Internet (social games)
    • 20 March 2019

    A website, three Facebook posts and a YouTube video for Chupa Chups, seen on 20 March 2018: a. The home page of the website, included icons for three videos which were hosted on a different page of the website, called “Promotions”. All three icons contained images of vloggers. It fea...