Latest rulings

  • Beer52 Ltd

    • Upheld
    • Leaflet
    • 18 October 2017

    A leaflet for Beer52 Ltd seen on 23 June 2017 featured text that stated “FREE CASE of craft beer Exclusive free pack of 8 craft beers from the UK’s No.1 craft beer club!” and featured a red bubble with the text “£5.95 P&P”. Text at the bottom of the leaflet stated “To cl...

  • DYLN Lifestyle LLC t/a DYLN

    • Upheld
    • Internet (social networking)
    • 20 September 2017

    A paid-for Facebook ad for DYLN Lifestyle, seen in June 2017, promoted their water bottle product and included text which stated, “Everyone knows that drinking alkalized water is important -- this is the first water bottle to TRANSFORM your water into Alkaline Antioxidant Water, in only minutes and with zero waste! ...

  • People for the Ethical Treatment of Animals (PETA) Foundation

    • Not Upheld
    • E-mail
    • 20 September 2017

    An email for PETA, seen on 30 May 2017, with the subject line “Help Protect Dogs from Slaughter”. In the body copy it said “Five times - that’s how many times an abattoir worker struck a small dog with a heavy club before the terrified pup collapsed next to a pile of dead dogs, each of whom had been bludgeoned”. Ben...

  • Longaim Ltd t/a Candy Kittens

    • Upheld
    • Internet (on own site)
    • 30 August 2017

    A website,, which sold sweets featured text on the “FAQ” page that stated, “IS CANDY KITTENS HALAL CERTIFIED? Candy Kittens is halal certified”. Below that was the text “WHY DO CANDY KITTENS USE HALAL? …”.