Latest rulings

  • Kendal Nutricare Ltd t/a Kendamil

    • Upheld
    • Internet (social networking)
    • 07 April 2021

    Two Facebook ads for a formula milk manufacturer were banned for marketing infant formula, which is prohibited under the CAP Code.

  • DNAfit Life Sciences Ltd t/a DNAfit

    • Upheld
    • Social media (influencer or affiliate ad)
    • 31 March 2021

    A paid-for Instagram ad for a health and wellbeing company was banned for misleadingly implying they could provide consumers with effective personalised exercise and nutrition advice based on sequencing of their DNA that would result in improved health and fitness outcomes.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 03 February 2021

    A TV ad by McDonald’s aired during an ad break for the film Nancy Drew was not found to have breached the BCAP Code.

  • LARQ

    • Upheld
    • Social media (own site)
    • 27 January 2021

    A paid-for Facebook post by a water bottle retailer was banned for implying that a bottle could kill all bacteria and viruses without holding substantial evidence to support the claim.