Rulings (12)
  • Antipadia Enterprises Ltd t/a Copymind: AI Twin for Therapy

    • Upheld
    • Social media (paid ad)
    • 04 November 2026

    Two paid-for Facebook ads for an AI therapy app made medical claims for an app that wasn’t registered with the Medicines and Healthcare products Regulatory Agency and didn’t hold the applicable compliance labels. The ads also discouraged essential treatment for conditions for which medical supervision shoul...

  • GMB Agency LLC t/a Pulmoria

    • Upheld
    • Social media (paid ad)
    • 04 November 2026

    A paid-for Facebook post for an online supplement brand made claims that a food supplement could prevent, treat or cure human disease and made unauthorised specific health claims.

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (paid ad)
    • 04 November 2026

    A pre-roll ad on YouTube for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.

  • King.com Ltd

    • Upheld in part
    • App (paid ad)
    • 04 November 2026

    Two paid-for Facebook ads for a mobile game misleadingly suggested that the content shown was representative of actual gameplay.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (paid ad)
    • 04 November 2026

    An Instagram Story for an online pharmacy promoted prescription-only medicines to the public against the law and our rules. 

  • Menwell Ltd t/a Voy

    • Upheld
    • Video on demand
    • 04 November 2026

    A video-on-demand (VOD) ad for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.

  • Menwell Ltd t/a Voy

    • Poster
    • 04 November 2026

    A poster for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.

  • Omnilojo Pte Ltd

    • Upheld
    • Search (paid), App (paid ad)
    • 04 November 2026

    Three paid-for Google ads for a mobile game misleadingly suggested that the content shown was representative of actual gameplay. The ads also implied that the game had won awards when this wasn’t the case.

  • Scopely Inc

    • Upheld in part
    • App (paid ad)
    • 04 November 2026

    Two paid-for Facebook ads for a mobile game misleadingly suggested that the content shown was representative of actual gameplay.

  • Vistrex Ltd t/a Royal Ark

    • Upheld
    • Search (paid), App (paid ad)
    • 04 November 2026

    A paid-for Facebook ad and an app store listing for a mobile game misleadingly suggested that the content shown was representative of actual gameplay.

  • Walkers Snacks Ltd t/a Walkers

    • Not upheld
    • Social media (influencer or affiliate ad)
    • 04 November 2026

    A TikTok post for Walkers crisps posted by influencer Isabella Hill didn’t break the rules by featuring an identifiable less-healthy product.

  • Xun Meng International Ltd

    • Upheld
    • Search (paid)
    • 04 November 2026

    A paid-for Google ad and landing page for an online retailer misleadingly exaggerated the capabilities of a portable internet device and made misleading claims that people could make a one-off payment for the device and receive free or unlimited internet access for life without monthly fees or other ongoing costs.

Informally resolved (6)
  • Bose Ltd

    • 04 November 2026
    • Number of complaints: 1

  • Fenceways Ltd

    • 04 November 2026
    • Number of complaints: 1

  • Geary’s Bakeries Ltd t/a Jason's Sourdough

    • 04 November 2026
    • Number of complaints: 1

  • Janeplan Ltd

    • 04 November 2026
    • Number of complaints: 1

  • Octopus Electric Vehicles Ltd

    • 04 November 2026
    • Number of complaints: 1

  • Sophie Hinchliffe t/a Mrs Hinch

    • 04 November 2026
    • Number of complaints: 1