The ASA carried out research into gender stereotyping within advertising. Here you'll find the full report.

Please also see:

Depictions, Perceptions and Harm - summary report

 

Annex A - International and European Legislation and Rules

 

Annex B - Seminar Attendees

 

Qualitative Research for Gender Stereotyping in Advertising - report

 

Qualitative Research for Gender Stereotyping in Advertising - appendix

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