Private companies and individuals behind house-to-house charitable collection bags need to ensure they are upfront and clear with consumers about the nature of the service they provide. This means making clear they are commercial enterprises and that any donations consumers make will not go directly to a charity, rather a proportion of the profits from the sale of donated goods will instead. This guidance provides examples of the type of wording and presentation on collection bags that is in line with the rules and that will help advertisers to communicate fairly with consumers and avoid an ASA investigation.