With our own-initiative compliance work and with over eight times more pieces of advice and training delivered than complaints resolved, the ASA system is much more than a reactive, complaints-handling body. This balance seeks to deliver on our strategy of More Impact Online.  

ASA and CAP performance reporting

The ASA and CAP report jointly on a yearly and half-yearly basis. Our Annual Report is published around May and our Annual Statement is published every October.

You can find our latest reports below. If you’re interested in older reports, these are available in the advice and resources section, including a full archive of Annual Reports back to 1961.

Annual reports

Our 2021 Annual Report, published in May 2022, sets out the facts and figures about how we did, but more importantly it tells the stories of how we're using cutting-edge technology to monitor ads and take enforcement action - all as part of our strategic aim to have more impact online.


Procedures and standards of service

Our procedures are transparent and open to scrutiny. View our detailed complaints handling procedure for both broadcast and non-broadcast advertising:


Commitment to Good Regulation

Together, the ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.  

In Our Commitment to Good Regulation we have set out six commitments – modelled on the Government’s Regulators’ Code - and some of the practical ways in which we make these commitments a reality through our day-to-day work.

Alongside our commitments to good regulation, we have a well-tested independent review process and our complaint handling systems and processes have been validated by the Ombudsman Association, of which we are a long standing member.

  • Being accessible to members of the public and the advertising industry 
  • Resolving complaints without undue delay, whilst recognising that complex complaints can take longer than the average 
  • Being effective in meeting the needs of our customers, whether members of the public or industry 
  • Delivering a high quality and professional service 
  • Being open about our procedures and our decision making, and accountable for our performance