Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.


This section should be read in conjunction with the entry on ‘Therapies, General’.

This therapy involves lying in a tank of saline solution with little or no sound and light. CAP has not seen evidence for the efficacy of this treatment but would accept claims about helping relaxation, relieving tension, improving a sense of well-being and the like.

Guidance on Health Therapies and Evidence QA (Sept 2011)


More on