Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
This section should be read in conjunction with the entry on 'Health: Therapies (General)'
This is also known as, or can involve, spiritual or religious healing (faith healing), Reiki, psychic healing, intercessory prayer or therapeutic touch. Healers believe that they can act as a conduit for channelling energy to facilitate self-healing in the patient. Practitioners may scan the patient’s body with hands, usually without touching it. CAP has not seen evidence that healing has health benefits and claims should go no further than referring to spiritual or emotional healing (Healing on the Streets-Bath, 13 June 2012; Emmanuel Church, 26 August 2009).