Rulings (11)
  • Byrokko

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    A paid for Facebook ad for a tanning accelerator misleadingly and irresponsibly implied that the use of sunbeds was safe, and that using their product during sunbed use could help people achieve a tan quickly and safely.

  • JD Tanning UK Ltd

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    Two paid-for Meta ads for a sunbed hire company misleadingly and irresponsibly claimed that sunbed use offered health benefits and that the use of sunbeds was safe. The ads also discouraged essential treatment for conditions for which medical supervision should be sought, including psoriasis.

  • SFJ Group Ltd t/a SunShine Co

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    A paid-for Google search ad for a tanning studio was socially irresponsible and misleading by suggesting that tanning could be obtained safely.

  • Tanbox Towcester Ltd

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    A paid-for Facebook ad for a tanning studio misleadingly and irresponsibly claimed that sunbed use offered health benefits and that the use of sunbeds was healthy. The ad also discouraged essential treatment for conditions for which medical supervision should be sought, including seasonal affective disorder (SAD).

  • The Sun Company (Horsham) Ltd t/a The Sun Company

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    A paid-for Instagram ad for a tanning studio was socially irresponsible and misleading by suggesting that tanning could be obtained safely.

  • Whiskey & Wealth Club Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 21 January 2026

    A paid-for Facebook ad, landing page and website for a whiskey cask investment company made misleading claims about investment returns. The ad also failed to make clear that cask whiskey investments were unregulated and that the value of investments was variable.

  • Adamans Group Ltd

    • Upheld
    • Website (own site)
    • 07 January 2026

    A website page for a jeweller misleadingly gave the impression that products were included in a promotional offer and failed to make clear which products were included in the offer. 

  • Dean Harrison

    • Upheld
    • Search (paid), Website (own site)
    • 07 January 2026

    Three paid-for Google search listings and three websites for an accident claims management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.

  • Freedom Debt Ltd

    • Upheld
    • Search (paid)
    • 07 January 2026

    Two paid-for Google search listings and two websites for an accident claims management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.

  • Person(s) unknown

    • Upheld
    • Search (paid), Website (own site)
    • 07 January 2026

    A paid-for Google search ad and a website landing page for an accident management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.

  • Vodafone Ltd

    • Upheld
    • Poster, Social media (paid ad), Television
    • 07 January 2026

    Six ads for Vodafone were misleading by making an implied comparative claim without objectively comparing one or more specific verifiable features. 

Informally resolved (20)
  • Audible Ltd

    • 21 January 2026
    • Number of complaints: 1

  • Cell Regeneration Ltd

    • 21 January 2026
    • Number of complaints: 1

  • Lovebug Ltd

    • 21 January 2026
    • Number of complaints: 1

  • News Group Newspapers Ltd

    • 21 January 2026
    • Number of complaints: 1

  • Omni Pet Ltd

    • 21 January 2026
    • Number of complaints: 1

  • Osprey Charging Network Ltd

    • 21 January 2026
    • Number of complaints: 1

  • RetroSoft Ltd

    • 21 January 2026
    • Number of complaints: 1

  • The Gut Health Doctor Ltd

    • 21 January 2026
    • Number of complaints: 1

  • Cells4Life Group LLP

    • 14 January 2026
    • Number of complaints: 1

  • Sure (Isle of Man) Ltd

    • 14 January 2026
    • Number of complaints: 1

  • Acai Berry Foods Ltd t/a Acai Berry

    • 07 January 2026
    • Number of complaints: 1

  • Allwyn Entertainment Ltd

    • 07 January 2026
    • Number of complaints: 1

  • Charles Church Development Ltd

    • 07 January 2026
    • Number of complaints: 1

  • DWIR Ltd

    • 07 January 2026
    • Number of complaints: 1

  • Juniper Technologies UK Ltd

    • 07 January 2026
    • Number of complaints: 1

  • L'OrĂ©al (UK) Ltd

    • 07 January 2026
    • Number of complaints: 1

  • London International Patient Services Ltd

    • 07 January 2026
    • Number of complaints: 1

  • Miele Company Ltd

    • 07 January 2026
    • Number of complaints: 1

  • The President Hotel

    • 07 January 2026
    • Number of complaints: 1

  • Travel Republic Ltd

    • 07 January 2026
    • Number of complaints: 1