Rulings (29)
  • Golden Vape UK Ltd

    • Upheld
    • Website (own site)
    • 11 February 2026

    Seven product listings on eBay promoted unlicenced nicotine containing e-cigarettes and their components in media where these products cannot be advertised.

  • Haikou Chengfa Technology Co Ltd t/a Aurai Ai

    • Upheld
    • Social media (paid ad)
    • 11 February 2026

    A paid-for YouTube ad for an AI role play app was socially irresponsible and likely to cause serious and widespread offence, including by featuring expletives and content that condoned sexually violent behaviour.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Menwell Ltd t/a Voy

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Four Instagram ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • On The Beach Ltd

    • Upheld
    • Email
    • 11 February 2026

    An email for On The Beach made misleading price comparison claims and failed to make clear if people needed to act quickly to benefit from an advertised lower price. The ad also failed to make the basis of comparisons clear and didn’t provide prominent information to allow people to verify comparisons.

  • The Walt Disney Company Ltd t/a Twentieth Century Studios

    • Upheld
    • Poster (digital video)
    • 11 February 2026

    An outdoor digital video poster for the film Predator Badlands was likely to cause fear and distress for young children and was displayed in a place where it could be seen by people of all ages.

  • UK Meds Direct Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Two TikTok ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • ZING Oral Care Ltd t/a ZING Toothpaste

    • Upheld
    • Social media (own site)
    • 11 February 2026

    Three paid-for Facebook ads for ZING Toothpaste misleadingly implied they had a five-star Trustpilot rating but didn't have the evidence to back this claim up.

  • Co-operative Group t/a Co-op

    • Upheld in part
    • Website (own site)
    • 04 February 2026

    A website for Co-op advertising a price-match scheme was misleading by not comparing the most appropriate products. The ad also failed to make the basis of comparisons clear and didn’t provide prominent information to allow people to verify comparisons. Two other issues were investigated but did not break the rul...

  • Criterion Hospitality Limited t/a Zedwell Hotels

    • Not upheld
    • Social media (paid ad)
    • 04 February 2026

    A paid-for Meta ad for Zedwell Hotels didn’t make misleading claims about the price of hotel rooms.

  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 04 February 2026

    Four paid-for Facebook ads for a supplement company misleadingly implied their products had health benefits without having suitable evidence to back these claims up.

  • Kit & Kin Ltd

    • Upheld
    • 04 February 2026

    A website for a baby product company failed to make the basis of environmental and comparative claims clear, didn’t have suitable evidence to support these claims and gave a misleading impression of their products’ environmental impact.

  • The Cheeky Panda Ltd

    • Upheld
    • Website (own site)
    • 04 February 2026

    A website for a baby product company failed to make the basis of environmental and comparative claims clear and didn’t have suitable evidence to support the claims made.  

  • persons unknown t/a Animals Solitaire: Protect

    • Upheld
    • In-game (apps)
    • 04 February 2026

    An in-game ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.

  • CB Payments Ltd t/a Coinbase

    • Upheld
    • Poster, Video on demand
    • 28 January 2026

    A video on demand ad and three posters for Coinbase, a cryptocurrency trading platform, irresponsibly trivialised the risks of cryptocurrency investment and implied it was a solution to financial concerns associated with the cost of living.

  • Dreame International Hong Kong Ltd t/a Stary PTE Ltd

    • Upheld
    • App (own claim)
    • 28 January 2026

    Two in-app ads for a romantic fiction app were socially irresponsible and likely to cause serious and widespread offence including by trivialising or condoning violence against women and girls and featuring sexually explicit content. The ads also were irresponsibly targeted.

  • GJF Baron Nobilis Services Co. Ltd t/a Noble Titles

    • Upheld
    • Website (own site)
    • 28 January 2026

    A webpage for a title purchasing website misleadingly implied that the public could purchase a legal or officially recognised title through their service.

  • Mamedica Ltd

    • Upheld
    • Website (own site)
    • 28 January 2026

    A website for a medical cannabis clinic made misleading price comparison claims, failed to make the basis of comparisons with competitors clear and didn’t ensure that people would be able to verify comparative claims.

  • Manchester Fertility Services Ltd t/a Egg Donors UK

    • Upheld
    • Social media (paid ad)
    • 28 January 2026

    Two paid-for Facebook ads for Egg Donors UK trivialised the decision to donate eggs by emphasising the financial compensation.

Informally resolved (39)
  • BMW (UK) Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Bellway Homes Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Columbia Sportswear Company Ltd

    • 11 February 2026
    • Number of complaints: 1

  • European Consumer Claims LLC t/a Timeshare.lawyer

    • 11 February 2026
    • Number of complaints: 1

  • Ford Road Car Sales

    • 11 February 2026
    • Number of complaints: 1

  • HomeServe Membership Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Mattressman Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Motivates Inc Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Paranormal Play Ltd

    • 11 February 2026
    • Number of complaints: 1

  • SLP College

    • 11 February 2026
    • Number of complaints: 1

  • Samsung Electronics (UK) Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Shein Distribution UK Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Unilever UK Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Wowcher Ltd

    • 11 February 2026
    • Number of complaints: 1

  • easyJet Airline Co Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Carphone Warehouse Ltd

    • 04 February 2026
    • Number of complaints: 1

  • Cellexia Ltd

    • 04 February 2026
    • Number of complaints: 1

  • Premier Waste Services (UK) Ltd

    • 04 February 2026
    • Number of complaints: 1

  • Revolution Bars Group plc

    • 04 February 2026
    • Number of complaints: 1

  • Sunna Supplements Ltd

    • 04 February 2026
    • Number of complaints: 1