Rulings (34)
  • Birling Shore Ltd t/a ShroomIQ

    • Upheld
    • Social media (paid ad), Website (own site)
    • 22 April 2026

    A website and paid-for Facebook ad for a children’s supplement brand stated that a food supplement could prevent, treat or cure the symptoms of ADHD, Tourette Syndrome, anxiety and depression. The ads also made medicinal claims for unauthorised products, made unauthorised health claims&nb...

  • Dollead Technology Ltd

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

  • Easy as HGV Ltd

    • Upheld
    • Website (own site)
    • 22 April 2026

    Three websites for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates and falsely implied they were acting for purposes outside their business.

  • Ecoflow Innovation UK

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website for a sustainable energy company misleadingly claimed that their products could be installed without using a certified installer or electrician.

  • Global Health Tests Ltd t/a Check My Body Health

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website for a Bioresonance hair test misleadingly claimed that the test could comprehensively analyse body intolerances.

  • HGV Learning

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website for a Heavy Goods Vehicle (HGV) training service provider made misleading claims about HGV test pass rates.

  • HGVT Ltd

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website and pages for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates, the nature of a promotion and being the largest and best rated HGV training provider. The ad also falsely implied they were acting for purposes outside their business.

  • L'OrĂ©al (UK) Ltd

    • Upheld
    • Video on demand
    • 22 April 2026

    A Video-On-Demand ad for a serum made misleading claims that it was clinically proven to reduce hyperpigmentation in two weeks.

  • Pets Corner UK Ltd t/a Pet Food Expert

    • Upheld
    • Website (own site)
    • 22 April 2026

    A homepage for a website providing information about pet food falsely implied they were acting for purposes outside their trade by misleadingly presenting the website as independent.

  • Shop TJC Ltd t/a Ideal World

    • Upheld
    • Television
    • 22 April 2026

    Two teleshopping presentations advertising watches made misleading claims about price, savings and availability.

  • Sinointeractive Digital Marketing Co Ltd t/a trustedbuyerguide.org

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

  • Xinyu International Trading Ltd t/a consumertestreports.org

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

  • GDK International Ltd t/a German Doner Kebab

    • Not upheld
    • Social media (influencer or affiliate ad)
    • 15 April 2026

    An Instagram ad for German Doner Kebab, posted by influencer John Fisher, didn’t break the rules by featuring an identifiable less healthy product.

  • Iceland Foods Ltd t/a Iceland and The Food Warehouse

    • Upheld
    • Website (paid ad), Internet (display)
    • 15 April 2026

    A banner ad and a display ad for Iceland Foods broke the rules by featuring identifiable less healthy food products.

  • LC International Ltd t/a Ladbrokes

    • Not upheld
    • 15 April 2026

    [Republished ruling] A TV and Video on Demand ad for Ladbrokes wasn’t likely to be of strong appeal to under-18s.

  • Lidl Northern Ireland Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 April 2026

    An Instagram post for Lidl by influencer Emma Kearney broke the rules by featuring an identifiable less healthy food product.

  • On The Beach Ltd

    • Not upheld
    • Television
    • 15 April 2026

    A TV ad for On the Beach didn’t break the rules by featuring an identifiable less healthy product.

  • Untamed Cat Food Ltd

    • Upheld
    • Social media (own site)
    • 15 April 2026

    An Instagram post on Untamed Cat Food’s account misleadingly made comparative claims with identifiable competitors and made misleading claims relating to the meat content of a cat’s diet and their product or rival brands.

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (influencer or affiliate ad)
    • 08 April 2026

    Posts in weight-loss support groups on Facebook didn't make clear they were paid for by the advertiser and they promoted prescription-only medicines to the public, which is against the law and our rules.

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (paid ad), Website (own site)
    • 08 April 2026

    A paid-for Facebook ad for an online pharmacy was socially irresponsible and likely to cause harm or serious and widespread offence by exploiting new mothers’ insecurities about body image and perpetuating pressure for them to conform to body image stereotypes. They also promoted prescription-only medicines to th...

Informally resolved (28)
  • BV Gaming Ltd t/a BetVictor

    • 22 April 2026
    • Number of complaints: 1

  • CLF Trades Ltd

    • 22 April 2026
    • Number of complaints: 1

  • Mamedica Ltd

    • 22 April 2026
    • Number of complaints: 1

  • Speechify Inc

    • 22 April 2026
    • Number of complaints: 1

  • Mayborn (UK) Ltd

    • 15 April 2026
    • Number of complaints: 1

  • Nutri-Paw Ltd

    • 15 April 2026
    • Number of complaints: 1

  • Banquist Ltd t/a Winedrops

    • 08 April 2026
    • Number of complaints: 1

  • Boohoo Group plc t/a Boohoo

    • 08 April 2026
    • Number of complaints: 1

  • Gym Pro Group Ltd

    • 08 April 2026
    • Number of complaints: 1

  • Glame

    • 01 April 2026
    • Number of complaints: 1

  • Global Media & Entertainment Ltd

    • 01 April 2026
    • Number of complaints: 1

  • Hometree Marketplace Ltd

    • 01 April 2026
    • Number of complaints: 1

  • MyFlowers Ltd

    • 01 April 2026
    • Number of complaints: 1

  • Pandora Jewellery UK Ltd

    • 01 April 2026
    • Number of complaints: 1

  • Pushback Ltd t/a ClearO2

    • 01 April 2026
    • Number of complaints: 1

  • Raffle House Ltd

    • 01 April 2026
    • Number of complaints: 1

  • Samsung Electronics (UK) Ltd

    • 01 April 2026
    • Number of complaints: 1

  • Shurgard UK Ltd

    • 01 April 2026
    • Number of complaints: 1

  • Yorkshire Office Supplies & print Ltd

    • 01 April 2026
    • Number of complaints: 1

  • C & J Clark International Ltd t/a Clarks

    • 25 March 2026
    • Number of complaints: 1