Rulings (36)
  • Alliance Winds Ltd t/a linendaily

    • Upheld
    • Social media (paid ad)
    • 25 February 2026

    A paid-for Meta ad and a website listing for an online clothing company misleadingly claimed they were established and owned by armed forces veterans and that they donated a share of profits to PTSD support organisations.

  • Practice Pal t/a Involve Education (Involve)

    • Upheld
    • Website (own site)
    • 25 February 2026

    A website for a management information services software provider for schools made misleading and unverifiable comparative claims about competitors’ products.

  • WashWater UK Ltd

    • Upheld
    • Brochure
    • 25 February 2026

    A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions. 

  • persons unknown t/a Evora Official

    • Upheld
    • Social media (paid ad)
    • 25 February 2026

    Four paid-for Facebook ads and a website for a multi-sensory stuffed toy made unlicenced medicinal claims that weren’t backed up by robust evidence, including that the product could relieve symptoms of anxiety and insomnia. The ads also made misleading claims about testimonials and didn’t have evidence to s...

  • Activision Blizzard UK Ltd t/a Call of Duty

    • Upheld in part
    • Social media (paid ad), Video on demand
    • 18 February 2026

    A Video on Demand and YouTube ad for Call of Duty: Black Ops 7 was socially irresponsible and likely to cause serious offence by trivialising sexual violence. Another issue was investigated but it didn’t break the rules.

  • FlyDogGame t/a Love and Peace

    • Upheld
    • App (paid ad)
    • 18 February 2026

    A paid-for ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by trivialising and condoning violence, including domestic violence.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Website (ad feature)
    • 18 February 2026

    An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.

  • Pocket FM Private Ltd

    • Upheld
    • App (paid ad)
    • 18 February 2026

    A paid-for in-app ad for an audiobook app was socially irresponsible and likely to cause serious or widespread offence, including by referencing sexual assault and sexual violence.

  • Skywork AI Pte t/a Dramawave

    • Upheld
    • App (paid ad)
    • 18 February 2026

    A video ad for a streaming platform was socially irresponsible and likely to cause serious or widespread offence, including by featuring content that was sexually explicit and suggested sexual violence.

  • Surge International Ltd

    • Upheld
    • Website (commercial classified)
    • 18 February 2026

    A listing seen on the job website Indeed.com made misleading claims about the starting salary of a role and failed to make clear that the role was self-employed.

  • Transport For London t/a TFL

    • Upheld
    • Social media (paid ad)
    • 18 February 2026

    A paid-for Facebook ad for Transport for London was socially irresponsible and likely to cause serious offence on the grounds of race by reinforcing a negative stereotype about black men.

  • Virgin Media Ltd

    • Upheld in part
    • Television
    • 18 February 2026

    A TV ad for Virgin Media didn’t provide sufficient information to enable people to verify comparisons with identifiable competitors. Another issue was investigated but it didn’t break the rules.

  • Whaleco UK Ltd t/a Temu

    • Upheld
    • Social media (paid ad)
    • 18 February 2026

    Two paid-for Facebook ads for Temu were misleading by contradicting the terms and conditions that applied to an advertised promotion.

  • Golden Vape UK Ltd

    • Upheld
    • Website (own site)
    • 11 February 2026

    Seven product listings on eBay promoted unlicenced nicotine containing e-cigarettes and their components in media where these products cannot be advertised.

  • Haikou Chengfa Technology Co Ltd t/a Aurai Ai

    • Upheld
    • Social media (paid ad)
    • 11 February 2026

    A paid-for YouTube ad for an AI role play app was socially irresponsible and likely to cause serious and widespread offence, including by featuring expletives and content that condoned sexually violent behaviour.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Menwell Ltd t/a Voy

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Four Instagram ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • On The Beach Ltd

    • Upheld
    • Email
    • 11 February 2026

    An email for On The Beach made misleading price comparison claims and failed to make clear if people needed to act quickly to benefit from an advertised lower price. The ad also failed to make the basis of comparisons clear and didn’t provide prominent information to allow people to verify comparisons.

  • The Walt Disney Company Ltd t/a Twentieth Century Studios

    • Upheld
    • Poster (digital video)
    • 11 February 2026

    An outdoor digital video poster for the film Predator Badlands was likely to cause fear and distress for young children and was displayed in a place where it could be seen by people of all ages.

Informally resolved (39)
  • Co-operative Group Ltd

    • 25 February 2026
    • Number of complaints: 1

  • NUOVVA

    • 25 February 2026
    • Number of complaints: 1

  • On The Beach Ltd

    • 25 February 2026
    • Number of complaints: 1

  • Royal Mail Group Ltd

    • 25 February 2026
    • Number of complaints: 1

  • Stars Interactive Ltd

    • 25 February 2026
    • Number of complaints: 1

  • Anikin Ltd

    • 18 February 2026
    • Number of complaints: 1

  • Beaverbrooks the Jewellers Ltd

    • 18 February 2026
    • Number of complaints: 1

  • Traffic Label Ltd

    • 18 February 2026
    • Number of complaints: 1

  • Virgin Bet Ltd

    • 18 February 2026
    • Number of complaints: 1

  • Walled City Vape Ltd

    • 18 February 2026
    • Number of complaints: 1

  • BMW (UK) Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Bellway Homes Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Columbia Sportswear Company Ltd

    • 11 February 2026
    • Number of complaints: 1

  • European Consumer Claims LLC t/a Timeshare.lawyer

    • 11 February 2026
    • Number of complaints: 1

  • Ford Road Car Sales

    • 11 February 2026
    • Number of complaints: 1

  • HomeServe Membership Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Mattressman Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Motivates Inc Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Paranormal Play Ltd

    • 11 February 2026
    • Number of complaints: 1

  • SLP College

    • 11 February 2026
    • Number of complaints: 1