Rulings (26)
  • Accor (UK) Ltd

    • Upheld in part
    • Website (paid ad)
    • 19 November 2025

    A paid-for website ad for Accor made misleading claims about the price of hotel rooms. A second paid-for website ad was also investigated but didn’t break the rules.

  • Booking.com BV

    • Upheld
    • Search (paid)
    • 19 November 2025

    A paid-for search ad for Booking.com made misleading claims about the price of hotel rooms.

  • Butlins Skyline Ltd t/a Butlins

    • Upheld
    • Email
    • 19 November 2025

    An email promotion for Butlins wasn’t administered fairly because the closing date of the promotion was changed

  • Hilton Worldwide Ltd

    • Upheld
    • Search (paid)
    • 19 November 2025

    Two paid-for search ads for Hilton made misleading claims about the price of hotel rooms.

  • Hutch Games Ltd t/a F1 Clash

    • Upheld in part
    • Game (mobile/app)
    • 19 November 2025

    An app store listing and in-game storefront for the mobile game ‘F1 Clash’ failed to make clear that it contained loot boxes and misleadingly implied that people had an equal chance of winning different prizes. A third issue was investigated but didn’t break the rules.

  • Kabam Games Inc

    • Upheld
    • App (own claim)
    • 19 November 2025

    An app store listing for the ‘Marvel Contest of Champions’ game failed to make clear that it contained loot boxes.

  • Nexters Global Ltd

    • Upheld
    • App (own claim)
    • 19 November 2025

    An app store listing for the ‘Hero Wars: Alliance RPG’ game failed to make clear that it contained loot boxes.

  • Travelodge Hotels Ltd

    • Upheld
    • Search (paid)
    • 19 November 2025

    Two paid-for search ads for Travelodge made misleading?claims about the price of hotel rooms.

  • Select Specs Ltd

    • Upheld
    • Television, Social media (own site)
    • 12 November 2025

    A TV and YouTube ad for a glasses retailer made misleading and unverifiable price comparisons with competitor products. The ads also made misleading pricing claims, including by failing to make minimum order requirements and non-optional delivery charges sufficiently clear.

  • Banquist Ltd t/a Winedrops

    • Upheld
    • 05 November 2025

    Two emails and a paid-for Instagram ad for an online wine retailer made misleading and unsubstantiated claims about the origin of their wine. They also failed to make clear the basis of the price comparisons and the significant conditions of the promotion.

  • Beautaholics Ltd

    • Upheld
    • 05 November 2025

    A paid-for Meta ad and a website page for a hair and skincare retailer which featured an LED facemask made medicinal claims for a product that was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA) and didn't have the applicable conformity marking.

  • Cleriva t/a NovaFlow

    • Upheld
    • 05 November 2025

    Two paid-for Facebook ads for a sinus clearing device made medical claims for a product that did not have the applicable conformity marking and was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA).

  • Invention Works BV t/a Silk’n

    • Upheld
    • 05 November 2025

    A paid-for Meta ad and website page for a hair and skincare tool retailer, which featured an LED facemask, made medicinal claims for a product that was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA) and did not have the applicable conformity marking.

  • Luyors Retail Inc

    • Upheld
    • 05 November 2025

    A paid-for Meta ad for a retailer of LED therapy tools, which featured an LED facemask, made medicinal claims for a product that was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA) and did not have the applicable conformity marking.

  • On The Beach Ltd

    • Upheld
    • 05 November 2025

    A TV ad and two website pages for On the Beach misleadingly implied that all consumers with eligible bookings would receive free airport lounge access.

  • Project E Beauty LLC

    • Upheld
    • 05 November 2025

    A paid-for Meta ad and a website page for a hair and skincare retailer, which featured an LED facemask made medicinal claims for a product that was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA) and did not have the applicable conformity marking.

  • RTSB Ltd

    • Not upheld
    • 05 November 2025

    A YouTube ad for Match Bingo, which featured the Tottenham Hotspur football team, was not inappropriately targeted to under-18s.

  • Stove Industry Alliance Ltd t/a Stove Industry Association

    • Upheld
    • 05 November 2025

    A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that they were a low-emission way to heat a home. It also failed to make the basis of comparative environmental claims clear. 

  • persons unknown t/a Arthur Mystery Book

    • Upheld
    • 05 November 2025

    An in-game ad for a mobile game app was socially irresponsible and likely to cause serious and widespread offence by objectifying and sexualising women and featuring a harmful gender stereotype. 

  • Supreme CBD Ltd

    • Upheld
    • Social media (own site)
    • 29 October 2025

    A post for SupremeCBD on Anthony Fowler’s Instagram account implied that a food supplement could prevent, treat or cure chronic anxiety and depression. It also discouraged essential treatment for conditions for which medical supervision should be sought.

Informally resolved (45)
  • Ann Summers Ltd

    • 19 November 2025
    • Number of complaints: 1

  • Ecoflow Innovation UK

    • 19 November 2025
    • Number of complaints: 1

  • IPA Pharmacies Ltd

    • 19 November 2025
    • Number of complaints: 1

  • Just Eat.co.uk Ltd

    • 19 November 2025
    • Number of complaints: 1

  • JustExhale

    • 19 November 2025
    • Number of complaints: 1

  • Parkdean Resorts UK Ltd

    • 19 November 2025
    • Number of complaints: 1

  • Sur-Ron UK

    • 19 November 2025
    • Number of complaints: 1

  • Beverage Services Ltd

    • 12 November 2025
    • Number of complaints: 1

  • Blenheim Palace Heritage Foundation

    • 12 November 2025
    • Number of complaints: 1

  • Grocery Delivery E-Services UK Ltd t/a HelloFresh

    • 12 November 2025
    • Number of complaints: 1

  • Helloklean Ltd

    • 12 November 2025
    • Number of complaints: 1

  • Just Eat.co.uk Ltd

    • 12 November 2025
    • Number of complaints: 1

  • Not Guilty Food Co Ltd

    • 12 November 2025
    • Number of complaints: 1

  • Pirate's Grog Rum Ltd

    • 12 November 2025
    • Number of complaints: 1

  • Samsung Electronics (UK) Ltd

    • 12 November 2025
    • Number of complaints: 1

  • Uber London Ltd

    • 12 November 2025
    • Number of complaints: 1

  • Up Learn Ltd

    • 12 November 2025
    • Number of complaints: 1

  • eBay (UK) Ltd

    • 12 November 2025
    • Number of complaints: 1

  • gut-smart Ltd

    • 12 November 2025
    • Number of complaints: 1

  • BrewDog plc

    • 05 November 2025
    • Number of complaints: 1