Rulings (27)
  • Centre of CPD Excellence

    • Upheld
    • Website (own site)
    • 18 March 2026

    A website for an accreditation company made misleading claims it had panels of specialists, independent industry experts, accreditation against internationally recognised standards and official relationships with insurance partners.

  • Digital Vapers

    • Upheld
    • Leaflet
    • 18 March 2026

    A leaflet for a vape retailer featuring colourful cartoon-style fruit characters broke the rules by being likely to appeal particularly to people under 18 years of age.

  • Eastern Savings and Loans Credit Union

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook ad for a credit union irresponsibly encouraged the purchase of non-essential items through the use of credit, particularly in relation to funding Black Friday and Christmas purchases.

  • Grind Coffee Roasters Ltd t/a Grind

    • Upheld
    • Website (own site)
    • 18 March 2026

    An ad on Grind’s own website for its coffee pods failed to make the basis of a price comparison clear and misrepresented their competitor product’s end-of-life arrangements.

  • Humantra UK Operations Ltd t/a Humantra

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook ad for electrolyte sachets broke rules prohibit claims that state or imply a food can prevent, treat or cure human disease. 

  • Riverside Credit Union Ltd

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook post for a credit union irresponsibly encouraged excessive spending through the use of credit, particularly in relation to funding non-essential Christmas purchases.

  • Saeta Tech Ltd t/a PixVideo – AI Video Maker

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for YouTube ad for an AI video maker which condoned digitally altering and exposing women’s bodies without their consent, was irresponsible, included a harmful gender stereotype and was likely to cause serious offence.

  • Smart Money Cymru Community Bank

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook post for a credit union irresponsibly encouraged excessive spending through the use of credit, particularly in relation to Christmas.

  • TFS Buying Ltd

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook ad for a buy now pay later arrangement irresponsibly encouraged non-essential spending through the use of credit, particularly in relation to funding non-essential Christmas purchases.

  • ZOE Ltd

    • Upheld
    • Social media (paid ad)
    • 11 March 2026

    [Republished ruling] A paid-for Facebook ad misleadingly claimed that a supplement didn’t contain any ultra-processed ingredients. 

  • British Gas Services Ltd t/a British Gas

    • Upheld
    • Social media (paid ad)
    • 04 March 2026

    A paid-for Meta ad for British Gas, which promoted switching to a heat pump, didn’t have enough evidence to demonstrate that ‘up to’ saving claims could be achieved by a significant proportion of people and also failed to include all material information.

  • Centrica Hive Ltd t/a Hive

    • Upheld
    • National newspaper (paid ad)
    • 04 March 2026

    A national press ad for Hive promoting solar panels didn’t have enough evidence to demonstrate that ‘up to’ saving claims could be achieved by a significant proportion of people and also failed to include all material information.

  • RTSB Ltd t/a Match Bingo

    • Not upheld
    • Social media (influencer or affiliate ad)
    • 04 March 2026

    [Republished ruling] A YouTube ad for Match Bingo, which featured the Tottenham Hotspur Football team, wasn’t inappropriately targeted to under-18s.

  • Wild Nutrition Ltd

    • Upheld
    • Poster
    • 04 March 2026

    A poster for a supplement company misleadingly claimed their ingredients came from food or natural sources.

  • Alliance Winds Ltd t/a linendaily

    • Upheld
    • Social media (paid ad)
    • 25 February 2026

    A paid-for Meta ad and a website listing for an online clothing company misleadingly claimed they were established and owned by armed forces veterans and that they donated a share of profits to PTSD support organisations.

  • Practice Pal t/a Involve Education (Involve)

    • Upheld
    • Website (own site)
    • 25 February 2026

    A website for a management information services software provider for schools made misleading and unverifiable comparative claims about competitors’ products.

  • WashWater UK Ltd

    • Upheld
    • Brochure
    • 25 February 2026

    A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions. 

  • persons unknown t/a Evora Official

    • Upheld
    • Social media (paid ad)
    • 25 February 2026

    Four paid-for Facebook ads and a website for a multi-sensory stuffed toy made unlicenced medicinal claims that weren’t backed up by robust evidence, including that the product could relieve symptoms of anxiety and insomnia. The ads also made misleading claims about testimonials and didn’t have evidence to s...

  • Activision Blizzard UK Ltd t/a Call of Duty

    • Upheld in part
    • Social media (paid ad), Video on demand
    • 18 February 2026

    A Video on Demand and YouTube ad for Call of Duty: Black Ops 7 was socially irresponsible and likely to cause serious offence by trivialising sexual violence. Another issue was investigated but it didn’t break the rules.

  • FlyDogGame t/a Love and Peace

    • Upheld
    • App (paid ad)
    • 18 February 2026

    A paid-for ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by trivialising and condoning violence, including domestic violence.

Informally resolved (37)
  • Doulton Water Filters Ltd

    • 18 March 2026
    • Number of complaints: 1

  • Engaging Eyes Ltd

    • 18 March 2026
    • Number of complaints: 1

  • Hardcloud Ltd t/a Boardshop

    • 18 March 2026
    • Number of complaints: 1

  • Octopus Energy Ltd

    • 18 March 2026
    • Number of complaints: 1

  • Organised Nutrition Ltd

    • 18 March 2026
    • Number of complaints: 1

  • PLK Chicken UK Ltd

    • 18 March 2026
    • Number of complaints: 1

  • Pizza Express (Restaurants) Ltd

    • 18 March 2026
    • Number of complaints: 1

  • Respond Services Ltd

    • 18 March 2026
    • Number of complaints: 1

  • Telefonica UK Ltd t/a O2

    • 18 March 2026
    • Number of complaints: 1

  • Wahl UK Ltd

    • 18 March 2026
    • Number of complaints: 1

  • Cara Capsules Ltd t/a dip

    • 11 March 2026
    • Number of complaints: 1

  • Lily Health USA Inc

    • 11 March 2026
    • Number of complaints: 1

  • Octopus Energy Ltd

    • 11 March 2026
    • Number of complaints: 1

  • Opodo Ltd

    • 11 March 2026
    • Number of complaints: 1

  • P Louise Makeup Academy Ltd t/a PLouise

    • 11 March 2026
    • Number of complaints: 1

  • PPB Entertainment Ltd t/a Paddy Power

    • 11 March 2026
    • Number of complaints: 1

  • Seventeen Things Ltd t/a Scoutworks

    • 11 March 2026
    • Number of complaints: 1

  • Tesco Stores Ltd

    • 11 March 2026
    • Number of complaints: 1

  • White Magic Travels Ltd t/a Sky America

    • 11 March 2026
    • Number of complaints: 1

  • Ancestry Ireland Unlimited Company t/a ancestry

    • 04 March 2026
    • Number of complaints: 1