Rulings (321)
  • GDK International Ltd t/a German Doner Kebab

    • Not upheld
    • Social media (influencer or affiliate ad)
    • 15 April 2026

    An Instagram ad for German Doner Kebab, posted by influencer John Fisher, didn’t break the rules by featuring an identifiable less healthy product.

  • Iceland Foods Ltd t/a Iceland and The Food Warehouse

    • Upheld
    • Website (paid ad), Internet (display)
    • 15 April 2026

    A banner ad and a display ad for Iceland Foods broke the rules by featuring identifiable less healthy food products.

  • LC International Ltd t/a Ladbrokes

    • Not upheld
    • 15 April 2026

    [Republished ruling] A TV and Video on Demand ad for Ladbrokes wasn’t likely to be of strong appeal to under-18s.

  • Lidl Northern Ireland Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 April 2026

    An Instagram post for Lidl by influencer Emma Kearney broke the rules by featuring an identifiable less healthy food product.

  • On The Beach Ltd

    • Not upheld
    • Television
    • 15 April 2026

    A TV ad for On the Beach didn’t break the rules by featuring an identifiable less healthy product.

  • Untamed Cat Food Ltd

    • Upheld
    • Social media (own site)
    • 15 April 2026

    An Instagram post on Untamed Cat Food’s account misleadingly made comparative claims with identifiable competitors and made misleading claims relating to the meat content of a cat’s diet and their product or rival brands.

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (influencer or affiliate ad)
    • 08 April 2026

    Posts in weight-loss support groups on Facebook didn't make clear they were paid for by the advertiser and they promoted prescription-only medicines to the public, which is against the law and our rules.

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (paid ad), Website (own site)
    • 08 April 2026

    A paid-for Facebook ad for an online pharmacy was socially irresponsible and likely to cause harm or serious and widespread offence by exploiting new mothers’ insecurities about body image and perpetuating pressure for them to conform to body image stereotypes. They also promoted prescription-only medicines to th...

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (paid ad)
    • 08 April 2026

    Two paid-for Instagram ads for an online pharmacy promoted prescription-only medicines to the public, which is against the law and our rules. They also created an undue sense of urgency for members of the public who are considering medicated weight-loss programmes.

  • Skill on Net Ltd t/a Gecko Play

    • Upheld
    • Social media (paid ad)
    • 08 April 2026

    A paid-for Instagram ad for a gambling website portrayed, condoned and encouraged gambling behaviour that was socially irresponsible and could lead to financial, social or emotional harm.

  • Persons unknown t/a Cloud Nine

    • Upheld
    • Social media (paid ad)
    • 01 April 2026

    A paid-for Facebook ad for a clothing company made medical claims for a product that didn’t have the relevant compliance labels and wasn’t registered with the Medicines and Healthcare products Regulatory Agency. The ad also discouraged essential treatment for a condition for which medical supervision should...

  • Sazerac UK Ltd t/a Hi-Spirits

    • Upheld
    • Poster
    • 01 April 2026

    A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.

  • 222 Collective Group Ltd t/a 222collectiveuk

    • Upheld
    • Social media (paid ad), Website (own site)
    • 25 March 2026

    A paid-for Facebook and Instagram ad for a food supplement brand made claims that their supplements could prevent, treat or cure the symptoms of the menopause and Pre-Menstrual Syndrome (PMS).

  • DrinkWell Beverages Ltd t/a Drinkwell

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    A paid-for Meta ad for an online alcohol retailer misleadingly implied a drink may be preferred due to its alcohol content and made non-permitted health and nutrition claims about alcoholic drinks.

  • Gallaher Ltd t/a JTI UK

    • Upheld
    • App (paid ad)
    • 25 March 2026

    A paid-for in-app ad promoting awareness of illegal tobacco misleadingly claimed that half of shops in the given area sold illegal tobacco, without having adequate evidence to back up this claim.

  • Kaocommerce Ltd t/a Lunera

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    Two paid-for Meta ads for a food supplement brand made claims that their supplements could prevent, treat or cure symptoms of the menopause and inflammation. The ad also made unauthorised health claims.

  • Mark Anthony Brands (UK) Ltd t/a White Claw UK

    • Upheld
    • Social media (own site)
    • 25 March 2026

    An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules.

  • Minerva Wellness Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 25 March 2026

    A paid-for Facebook ad and website for a supplement brand misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.

  • Nova Relief t/a Nova Menopause Vitality

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    Two paid-for Facebook ads for a food supplement company misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.

  • Persons unknown t/a Charmfay Shop

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    A paid-for YouTube ad for a clothing company made misleading claims regarding a product including images and the materials used to make them.

Informally resolved (391)
  • Mayborn (UK) Ltd

    • 15 April 2026
    • Number of complaints: 1

  • Nutri-Paw Ltd

    • 15 April 2026
    • Number of complaints: 1

  • Banquist Ltd t/a Winedrops

    • 08 April 2026
    • Number of complaints: 1

  • Boohoo Group plc t/a Boohoo

    • 08 April 2026
    • Number of complaints: 1

  • Gym Pro Group Ltd

    • 08 April 2026
    • Number of complaints: 1

  • Glame

    • 01 April 2026
    • Number of complaints: 1

  • Global Media & Entertainment Ltd

    • 01 April 2026
    • Number of complaints: 1

  • Hometree Marketplace Ltd

    • 01 April 2026
    • Number of complaints: 1

  • MyFlowers Ltd

    • 01 April 2026
    • Number of complaints: 1

  • Pandora Jewellery UK Ltd

    • 01 April 2026
    • Number of complaints: 1

  • Pushback Ltd t/a ClearO2

    • 01 April 2026
    • Number of complaints: 1

  • Raffle House Ltd

    • 01 April 2026
    • Number of complaints: 1

  • Samsung Electronics (UK) Ltd

    • 01 April 2026
    • Number of complaints: 1

  • Shurgard UK Ltd

    • 01 April 2026
    • Number of complaints: 1

  • Yorkshire Office Supplies & print Ltd

    • 01 April 2026
    • Number of complaints: 1

  • C & J Clark International Ltd t/a Clarks

    • 25 March 2026
    • Number of complaints: 1

  • Calm.com Inc

    • 25 March 2026
    • Number of complaints: 1

  • Chillblast Ltd t/a CCL Computers

    • 25 March 2026
    • Number of complaints: 1

  • Ecotricity Group Ltd

    • 25 March 2026
    • Number of complaints: 1

  • Google UK Ltd

    • 25 March 2026
    • Number of complaints: 1