Rulings (300)
  • Ambassador Cruise Holidays Ltd

    • Upheld
    • Email
    • 27 August 2025

    An email advertising offers on cruises made misleading savings claims.

  • CTW Inc

    • Upheld
    • Social media (paid ad)
    • 27 August 2025

    Three paid-for YouTube ads for a video-game company were socially irresponsible, likely to cause serious or widespread offence and featured harmful gender stereotypes by objectifying and sexualising women. The ads also portrayed someone who appeared to be under 18 in a sexual way.

  • Contact Solar Ltd

    • Upheld
    • Search (paid)
    • 27 August 2025

    A paid-for Bing search ad for a solar panel installation company made unsubstantiated price claims and omitted material information that was likely to affect consumers’ understanding of the price claim.

  • Domino's Pizza UK & Ireland Ltd

    • Upheld
    • Social media (paid ad)
    • 27 August 2025

    A paid-for YouTube ad for a HFSS product wasn’t appropriately targeted and appeared in media that was likely to appeal to under-16s.

  • Formulapower/fuelcat Ltd t/a Fuel Cat

    • Upheld
    • Website (own site)
    • 27 August 2025

    A website for a company selling fuel catalysts made unsubstantiated claims that their products could improve engine efficiency.

  • Locksley Distilling Co Ltd

    • Upheld
    • Social media (paid ad)
    • 27 August 2025

    A paid-for Facebook and Instagram ad for a bottle of gin implied that a drink may be preferred because of its higher alcohol content.

  • SP Graham Retail Ltd

    • Upheld
    • Circular
    • 27 August 2025

    A voucher for Sean Graham bookmakers didn’t include all the significant conditions of the promotion and also failed to administer the promotion fairly.

  • Team RH Fitness Ltd

    • Upheld
    • Website (own site)
    • 27 August 2025

    A webpage advertising a health and fitness app was misleading as it failed to make clear that a subscription had a minimum commitment period of a 12-months.

  • Trainline.com Ltd

    • Upheld
    • Video on demand, Radio
    • 27 August 2025

    A Video on Demand ad and a radio ad for Trainline made misleading and unsubstantiated claims that they offered the cheapest ticket prices.

  • Colgate-Palmolive (UK) Ltd t/a Colgate Palmolive (UK) Ltd

    • Upheld
    • 20 August 2025

    A TV ad for Sanex shower gel seen in June 2025. The ad included a voiceover that stated, "To those who might scratch day and night. To those whose skin will feel dried out even by water" alongside scenes of a black woman with red scratch marks and another covered with a cracked clay-like material. The ad then stated, "...

  • LanguageNut Ltd

    • Upheld
    • 20 August 2025

    A blog on the Languagenut website, www.languagenut.com, seen on 28 March 2025, featured the headline “Languagenut vs Sanako … Which Learning Platform is Best for Schools”. The page featured comparisons between the two digital language learning platforms. The page featured the claims “Languagenut offers a complete solut...

  • Lloyds Bank plc

    • Upheld
    • 20 August 2025

    A national press ad for Lloyds Banking Group, seen on 25 March 2025, included a photo of a black horse galloping past new homes with building work underway. Large text stated “£19.5 billion for social housing. And that’s just the start”. Smaller text underneath stated “Everyone deserves a safe place to call home. That’...

  • Amazing Giveaways Ltd

    • Upheld
    • 13 August 2025

    A Facebook post for a prize draw wasn't administered fairly and caused unnecessary disappointment.

  • Thomas Keith Ltd t/a Thomas Keith Independent School

    • Upheld
    • 13 August 2025

    A paid-for Google ad made misleading claims about the location and ranking of a school.

  • uSwitch Ltd

    • Not upheld
    • 13 August 2025

    A marketing email did not mislead consumers about an exclusive offer to switch gas suppliers.

  • Actegy Ltd

    • Upheld in part
    • Television
    • 06 August 2025

    A TV ad for ‘Revitive Circulation Booster’, a Neuromuscular electrical stimulation device, claiming it could reduce swelling did not make clear this was only in relation to healthy people and was a temporary result. It also made misleading claims the device could improve walking distance and duration for th...

  • Aira Home UK Ltd

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    A paid-for Meta ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.

  • Amazon Europe Core Sarl t/a Amazon.co.uk

    • Upheld
    • Website (own site)
    • 06 August 2025

    A webpage on Amazon.co.uk showed unclear options to purchase Amazon Prime and was misleading for consumers.

  • Arrae Inc

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • BrewDog plc

    • Upheld
    • Poster
    • 06 August 2025

    A poster broke the strict alcohol advertising rules because it implied that alcohol could overcome boredom, loneliness or other problems.

Informally resolved (458)
  • Built For Athletes

    • 27 August 2025
    • Number of complaints: 1

  • DUSK (Retail) Ltd

    • 27 August 2025
    • Number of complaints: 1

  • FTM Technologies Ltd

    • 27 August 2025
    • Number of complaints: 1

  • Odd Coffee Co

    • 27 August 2025
    • Number of complaints: 1

  • Purform Ltd

    • 27 August 2025
    • Number of complaints: 1

  • RGHTGN.UK Ltd

    • 27 August 2025
    • Number of complaints: 1

  • Stripe & Stare Ltd

    • 27 August 2025
    • Number of complaints: 1

  • THG Nutrition Ltd

    • 27 August 2025
    • Number of complaints: 1

  • The Columbo Group Ltd

    • 27 August 2025
    • Number of complaints: 1

  • The Cross at Kenilworth Ltd

    • 27 August 2025
    • Number of complaints: 1

  • Whaleco Ltd t/a Temu

    • 27 August 2025
    • Number of complaints: 1

  • Whaleco Ltd t/a Temu

    • 27 August 2025
    • Number of complaints: 1

  • AJ Assist Ltd t/a Select Motors (GB)

    • 20 August 2025
    • Number of complaints: 0

  • Ace Pizza (unconfirmed)

    • 20 August 2025
    • Number of complaints: 0

  • Mayfield Lavender Ltd

    • 20 August 2025
    • Number of complaints: 0

  • Spar (UK) Ltd t/a Spar

    • 20 August 2025
    • Number of complaints: 0

  • Wayne Peter Sports Therapy

    • 20 August 2025
    • Number of complaints: 0

  • E-Crunch Ltd

    • 13 August 2025
    • Number of complaints: 1

  • H&M Hennes & Mauritz UK Ltd t/a H&M

    • 13 August 2025
    • Number of complaints: 1

  • Menwell Ltd

    • 13 August 2025
    • Number of complaints: 1