Rulings (296)
  • Assured Food Standards t/a Red Tractor

    • Upheld
    • Television
    • 15 October 2025

    A TV ad for Assured Food Standard’s Red Tractor Scheme failed to make clear exactly which standards it was referring to, or the degree to which those standards were being met when using the claim “farmed with care” in conjunction with “all our standards are met.”

  • Charlie Johnson

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    Two paid-for social media ads by Charlie Johnson, a business coach in the fitness industry, misleadingly implied that claimed lifestyle and earning results were typical and that a promotion was time limited when this wasn’t the case.

  • Grant Cardone Training Technologies Inc t/a Grant Cardone

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    A paid-for Facebook ad for an online business event by businessman Grant Cardone misleadingly implied that claimed earnings results were typical.

  • HW Fantasy Ltd t/a My Passion

    • Upheld
    • In-game (apps)
    • 15 October 2025

    An in-game ad for an online romantic novel service, seen in a puzzle game was socially irresponsible and likely to cause serious and widespread offence, including by trivialising violence against women.

  • Jessica Crane Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 15 October 2025

    A paid-for Facebook and Instagram ad for a wealth and business coach company, run by Jessica Crane, misleadingly implied that lifestyle and earnings results were typical, misled in relation to the content of training material available for free and made unsubstantiated claims about the number of top salon owners using ...

  • Procter & Gamble UK t/a Ariel

    • Upheld
    • Television
    • 15 October 2025

    A TV ad for Ariel laundry pods made an unsubstantiated claim that their product was as effective at cleaning clothes as other products, or when used in combination with laundry additives, and made unverifiable comparisons with identifiable competitors.

  • Robbins Research International Inc t/a Tony Robbins

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    A paid-for Facebook post by Tony Robbins advertising a business coaching course misleadingly implied that claimed earnings results were typical.

  • Self Made Girl Boss Ltd

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    A paid-for Instagram post for a business coaching company, misleadingly implied that stated lifestyle and earning results were typical, included qualifications that contradicted the claims that they qualified, and failed to make the distinction between free and priced items clear.

  • Community Fibre Ltd

    • Upheld
    • Website (own site)
    • 08 October 2025

    Two pages on the Community Fibre website misleadingly implied that they were the number one rated for internet provider and that they had the most 5 star reviews on third party website. 

  • Hammonds Furniture Ltd t/a Hammonds

    • Upheld
    • Website (own site)
    • 08 October 2025

    A banner ad and a page on the Hammonds Furniture website, misleadingly implied that discount offers were time limited and also made unsubstantiated and unverifiable comparative claims with identifiable competitors.

  • BCCR Ltd t/a Belief Coding Cognitive Rewiring

    • Upheld
    • Social media (own site)
    • 01 October 2025

    Two posts on Jessica Cunningham’s Facebook page advertising belief coding discouraged essential treatment for conditions for which medical supervision should be sought and made unsubstantiated claims for the efficacy of belief coding in treating health conditions.

  • Shell Energy UK

    • Not Upheld
    • Social media (paid ad)
    • 01 October 2025

    A paid-for LinkedIn ad for Shell Energy didn't give a misleading impression of the overall environmental impact of Shell’s business activities.

  • Au Vodka Ltd

    • Upheld
    • Social media (paid ad), Social media (influencer or affiliate ad)
    • 24 September 2025

    A TikTok post by influencer Lucinda Strafford, a paid-for Facebook post featuring influencer Kai Cenat and another paid-for Facebook post advertising AU Vodka were inappropriately targeted, directed at under-18s and featured people who were, or appeared to be, under-25.

  • Currys Group Ltd t/a Currys

    • Upheld
    • Social media (paid ad)
    • 24 September 2025

    A paid-for Facebook ad for Currys was misleading and socially irresponsible by implying that e-scooters could be ridden on public roads.

  • JLG Legal Ltd t/a Johnson Law Group

    • Upheld
    • Search (paid), Social media (paid ad), Website (own site)
    • 24 September 2025

    A Google paid-for search ad, a paid-for Facebook ad and website for Johnson Law Group, relating to group action compensation claims by diesel vehicle owners and lessees, failed to make clear that by providing their details and e-signing, people were signing a legally binding contract to join a group action claim, omitt...

  • Jones Whyte Law Ltd t/a Jones Whyte

    • Upheld
    • Social media (paid ad), Website (own site)
    • 24 September 2025

    A website and paid-for Facebook ad for James Whyte, relating to group action compensation claims for people who had been affected by a data breach, failed to present material information clearly and also omitted material information.

  • KP Law Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 24 September 2025

    A website and a paid-for Facebook ad for Join the Claim, relating to group action compensation claims by people who had been affected by a data breach, falsely implied that the advertiser was acting for purposes outside its business, didn’t make their commercial intent clear, didn’t present material informa...

  • Marble Muse

    • Upheld
    • Website (own site)
    • 24 September 2025

    A website for a clothing company misleadingly implied that they were UK based and omitted the identity and geographical address of the company.

  • Voodoo Doll Ltd t/a MOJO Manchester

    • Upheld
    • Social media (paid ad)
    • 24 September 2025

    A paid-for Meta ad for a bar, which referenced alcoholic drinks, was irresponsible by being likely to have particular appeal to under-18s and by encouraging excessive drinking.

  • William Hill Organization Ltd t/a William Hill

    • Upheld
    • Point of sale
    • 24 September 2025

    A promotional voucher for William Hill encouraged irresponsible use.

Informally resolved (457)
  • Harrogate Spring Water Ltd

    • 15 October 2025
    • Number of complaints: 1

  • Nutri-Paw Ltd

    • 15 October 2025
    • Number of complaints: 1

  • Spray Foam Advice Centre Ltd

    • 15 October 2025
    • Number of complaints: 1

  • Team RH Fitness Ltd

    • 15 October 2025
    • Number of complaints: 1

  • The Institute of Acoustics Ltd

    • 15 October 2025
    • Number of complaints: 1

  • Berry Lake Weddings t/a Berry Lake

    • 08 October 2025
    • Number of complaints: 1

  • Fabco Sanctuary Ltd

    • 08 October 2025
    • Number of complaints: 1

  • International Regulator of Coaching and Mentoring CIC t/a IRCM

    • 08 October 2025
    • Number of complaints: 1

  • Social Tip Ltd t/a wearesocialtip

    • 08 October 2025
    • Number of complaints: 1

  • Social Tip Ltd t/a wearesocialtip

    • 08 October 2025
    • Number of complaints: 1

  • Amazon Europe Core Sarl t/a Amazon.co.uk

    • 01 October 2025
    • Number of complaints: 1

  • Empire Retail Management (Cheshire) Ltd

    • 01 October 2025
    • Number of complaints: 1

  • Mother Root Ltd

    • 01 October 2025
    • Number of complaints: 1

  • Must Have Ideas Ltd

    • 01 October 2025
    • Number of complaints: 1

  • Nike Retail BV

    • 01 October 2025
    • Number of complaints: 1

  • The Ambassador Theatre Group Ltd

    • 01 October 2025
    • Number of complaints: 1

  • ZING Oral Care Ltd t/a ZING Toothpaste

    • 01 October 2025
    • Number of complaints: 1

  • Boots Opticians Professional Services Ltd

    • 24 September 2025
    • Number of complaints: 1

  • Collider Brew Co Ltd

    • 24 September 2025
    • Number of complaints: 1

  • Currys Group Ltd t/a Currys

    • 24 September 2025
    • Number of complaints: 1