Rulings (337)
  • EE Ltd t/a EE

    • Part upheld
    • Poster (digital static image)
    • 15 July 2026

    A digital poster for EE didn’t make sure their comparative claims were verifiable. Another issue was also investigated but it didn’t break our rules.   

  • Eurowings GmbH t/a Eurowings

    • Upheld
    • Search (paid)
    • 15 July 2026

    A paid-for Google ad for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions from a specific flight without suitable evidence to support these claims. 

  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad for a supplement company made claims that a supplement patch could help with weight-loss and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad was also socially irresponsible and incl...

  • Origin Sleep UK Ltd t/a Origin Mattress

    • Upheld
    • Website (own site)
    • 15 July 2026

    A website for a mattress company made misleading savings claims and misleadingly implied that discount offers were time-limited and that people needed to act more quickly than necessary to take advantage of an offer. 

  • Parker Products Ltd t/a ParkerBrand

    • Upheld
    • Website (own site)
    • 15 July 2026

    A website ad for a pressure washer made misleading savings claims and stated savings against previous prices without evidence that the product was normally sold at that price. 

  • Phlo Technologies Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad promoted weight-loss prescription-only medicines to the public, against the law and our rules. 

  • Qatar Airways Group QCSC t/a Qatar Airways

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    Two paid-for LinkedIn posts for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions of a specific flight without suitable evidence to support this claim.   

  • Capgroup Inc Ltd

    • Upheld
    • Website (own site)
    • 08 July 2026

    A website for a whiskey cask and gold coin investment company made misleading claims about investment returns. As well as misleadingly presenting an incorrect Trustpilot score. The ad also failed to make clear that cask whiskey investments were unregulated and that examples of past performance weren’t necessarily...

  • Domino's Pizza UK & Ireland Ltd t/a Domino's

    • Not Upheld
    • Social media (paid ad)
    • 08 July 2026

    Two paid-for social media ads for Domino’s pizza didn’t break the rules by featuring an identifiable less healthy product.

  • Grain Connect Ltd

    • Upheld
    • Email
    • 08 July 2026

    An email from a broadband company made misleading price rise claims about an identifiable competitor.

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Not upheld
    • Social media (paid ad), Television, Video on demand
    • 08 July 2026

    A TV ad, Video on Demand and three paid-for social media ads for KFC didn’t break the rules by featuring an identifiable less healthy product.

  • Mars Wrigley Confectionery UK Ltd t/a Mars

    • Upheld
    • Social media (paid ad)
    • 08 July 2026

    A paid-for Instagram ad for M&M’s broke the rules by featuring an identifiable less healthy food product through the inclusion of a character that depicted a specific less healthy food product.

  • Papa John's (GB) Ltd t/a Papa Johns

    • Not upheld
    • Social media (paid ad)
    • 08 July 2026

    A paid for Facebook ad for Papa John’s didn’t break the rules by featuring an identifiable less healthy product.

  • S&E1 Ltd t/a Morley's Woking

    • Upheld
    • Social media (paid ad)
    • 08 July 2026

    A paid-for Instagram ad for Morley’s broke the rules by featuring an identifiable less healthy food product.

  • Stove Industry Alliance Ltd t/a Stove Industry Association (SIA)

    • Upheld
    • Website (own site)
    • 08 July 2026

    [Republished ruling] A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that they were a low-emission way to heat a home. It also failed to make the basis of comparative environmental claims clear.

  • Uber Eats UK Ltd t/a Uber Eats

    • Not upheld
    • Social media (paid ad)
    • 08 July 2026

    A Video on Demand pause ad for Uber Eats didn’t break the rules by featuring an identifiable less healthy product.

  • Cablelinker Electronics Ltd t/a Aquoxis

    • Upheld
    • Social media (paid ad)
    • 01 July 2026

    A YouTube pre-roll ad and two online display ads for a pressure washer misleadingly exaggerated the functionality of the product.

  • Paramount Pictures UK

    • Not Upheld
    • Social media (paid ad)
    • 01 July 2026

    A pre-roll YouTube ad wasn’t likely to cause serious or widespread offence.

  • Singapore New Reading Technology Pte Ltd t/a GoodNovel

    • Upheld
    • App (paid ad)
    • 01 July 2026

    An in-game ad for an online reading platform was socially irresponsible, condoned violence, included harmful gender stereotypes and was likely to cause harm or serious and widespread offence.

  • Take-Two Interactive Software Inc t/a Take Two Interactive

    • Not Upheld
    • Transport
    • 01 July 2026

    An ad for the video game Borderlands 4 seen on a bus, didn’t omit material information.

Informally resolved (397)
  • CRASH Services Ltd t/a Granite Breakdown

    • 15 July 2026
    • Number of complaints: 1

  • Inspiring Vet Care Ltd t/a Pet Health Club Shop

    • 15 July 2026
    • Number of complaints: 1

  • Organised Nutrition Ltd

    • 15 July 2026
    • Number of complaints: 1

  • Petfre (Gibraltar) Ltd t/a Betfred

    • 15 July 2026
    • Number of complaints: 1

  • Anam Healthcare Ltd t/a Healthful Pharmacy

    • 08 July 2026
    • Number of complaints: 1

  • Charlotte Dawson t/a charlottedawsy

    • 08 July 2026
    • Number of complaints: 1

  • Compass CHC Ltd t/a Compass Continuing Healthcare

    • 08 July 2026
    • Number of complaints: 1

  • G.Network Communications Ltd

    • 08 July 2026
    • Number of complaints: 1

  • Happea Chappea Ltd t/a Bonza

    • 08 July 2026
    • Number of complaints: 1

  • LoveSouthsea Ltd

    • 08 July 2026
    • Number of complaints: 1

  • MedExpress Enterprises Ltd t/a MedExpress

    • 08 July 2026
    • Number of complaints: 1

  • YLOD Ltd t/a HaloGrow

    • 08 July 2026
    • Number of complaints: 1

  • Chums Ltd t/a Chums

    • 01 July 2026
    • Number of complaints: 1

  • Cotton Traders Ltd t/a Cotton Traders

    • 01 July 2026
    • Number of complaints: 1

  • Creams Franchising Ltd t/a Creams

    • 01 July 2026
    • Number of complaints: 1

  • GJM School of Motoring Ltd

    • 01 July 2026
    • Number of complaints: 1

  • Hammonds Furniture Ltd t/a Hammonds

    • 01 July 2026
    • Number of complaints: 1

  • James Brooke Services Ltd t/a Cash4Gold-Now

    • 01 July 2026
    • Number of complaints: 1

  • Sports Supplements Ltd t/a Bulk

    • 01 July 2026
    • Number of complaints: 1

  • YourCare Services Ltd

    • 01 July 2026
    • Number of complaints: 1