Rulings (277)
  • Dualit Ltd

    • Upheld
    • Search (paid)
    • 30 April 2025

    A paid-for search ad misleadingly implied that coffee bags could be composted at home when this wasn't the case. 

  • Groupon International Ltd

    • Upheld
    • Website (own site)
    • 30 April 2025

    A website made misleading pricing and savings claims.

  • Lavazza Coffee (UK) Ltd

    • Upheld
    • Search (paid)
    • 30 April 2025

    A paid-for search ad misleadingly implied that coffee pods could be composted at home when this wasn't the case.

  • ABD Supplies Ltd

    • Upheld
    • Email, Website (own site)
    • 23 April 2025

    Two emails and two product listings misleadingly and irresponsibly suggested that HID and LED conversion kits could be used by most vehicles on public roads.

  • CityFibre Holdings Ltd

    • Not upheld
    • Direct mail
    • 23 April 2025

    A direct mailing wasn't misleading.

  • FX Compared Ltd t/a FXcompared

    • Upheld
    • Website (own site)
    • 23 April 2025

    A website made misleading savings claims and implied that the international money transfer providers they recommended were the top providers compared to all other providers when they only included providers from a limited sector of the market. It also failed to make clear that a result listing was an ad. 

  • Holiday Gems Ltd

    • Upheld
    • Website (own site)
    • 23 April 2025

    A booking webpage for a holiday made misleading price claims.

  • Octopus Energy Ltd

    • Upheld in part
    • Social media (paid ad)
    • 23 April 2025

    Two paid-for social media ads, two website landing pages, a radio ad, a billboard and an email for Octopus Energy didn't include adequate substantiation.

  • 2XU UK Limited

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.

  • Beautyjenics Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Beautyjenics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • Bomb Doll Aesthetics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Bomb Doll Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • CCskinlondondubai

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for CCskinlondondubai, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • Cambridge Corporate Consultants Ltd t/a The Claims Guide

    • Upheld
    • Social media (own site)
    • 16 April 2025

    An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.

  • EME Aesthetics & Beauty Academy Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    An Instagram ad for EME Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Fitzdares Ltd

    • Not upheld
    • Social media (own site)
    • 16 April 2025

    A post on ex-England cricketer, Stuart Broad’s X page promoting a bookmaker did not break our gambling rules as he was not likely to be of strong appeal to under-18s.

  • Global Brands Ltd t/a VK

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram story posted by @vkdrink was socially irresponsible by implying that drinking alcohol could overcome boredom.

  • Groupe SEB UK Ltd t/a Tefal

    • Upheld
    • Website (own site)
    • 16 April 2025

    A website product page for a set of pans misleadingly implied that a discount offer could be used for particular products when that was not the case.

  • Montdog Ltd t/a Wild Pack

    • Upheld
    • Social media (own site)
    • 16 April 2025

    Two posts for dogfood company on their Instagram page featured videos of Geogia Toffolo made misleading claims that other pet food products posed significant health risks or led to chronic diseases, the provenance of ingredients in other pet food products and discredited or denigrated other competitors’ products.

  • NKD Medical Ltd t/a Dr Ducu London

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for Dr. Ducu, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Pressplay Ltd

    • Upheld
    • Press other (paid ad)
    • 16 April 2025

    A press ad for anti-glare driving glasses misleadingly implied they could prevent glare while driving and could make driving safer.

Informally resolved (541)
  • Brand Access LLC

    • 30 April 2025
    • Number of complaints: 1

  • GoTo Auctions Ltd

    • 30 April 2025
    • Number of complaints: 1

  • Unite Group plc

    • 30 April 2025
    • Number of complaints: 1

  • Vodafone Ltd

    • 30 April 2025
    • Number of complaints: 1

  • EEC Solutions Global Ltd t/a Efficient Homes

    • 23 April 2025
    • Number of complaints: 1

  • Frive (formerly Lions Prep Ltd)

    • 23 April 2025
    • Number of complaints: 1

  • Jet2.com Ltd

    • 23 April 2025
    • Number of complaints: 1

  • MJ Harris Repairs Ltd t/a MJ Harris Domestic Repairs

    • 23 April 2025
    • Number of complaints: 1

  • Microsoft Ltd

    • 23 April 2025
    • Number of complaints: 1

  • Ramsey Travel

    • 23 April 2025
    • Number of complaints: 1

  • Volkswagen Group United Kingdom Ltd

    • 23 April 2025
    • Number of complaints: 1

  • Fuse Energy Supply Ltd

    • 16 April 2025
    • Number of complaints: 1

  • Kendal Nutricare Ltd, Peanut App Ltd

    • 16 April 2025
    • Number of complaints: 1

  • Kilted Competitions Ltd

    • 16 April 2025
    • Number of complaints: 1

  • Odeon Cinemas Ltd

    • 16 April 2025
    • Number of complaints: 1

  • Omni Pet Ltd

    • 16 April 2025
    • Number of complaints: 1

  • Prettylittlething.com Ltd

    • 16 April 2025
    • Number of complaints: 1

  • The Midcounties Co-operative Ltd

    • 16 April 2025
    • Number of complaints: 1

  • Vodafone Ltd

    • 16 April 2025
    • Number of complaints: 1

  • AO Mobile Ltd t/a Mobile Phones Direct

    • 09 April 2025
    • Number of complaints: 1