Rulings (315)
  • Chart Prime Trading LLC

    • Upheld
    • Social media (paid ad)
    • 14 October 2026

    Two paid-for Facebook ads for a financial education platform didn’t make clear that the value of investments could go down as well as up and misleadingly suggested that money could be made quickly with minimal risks. The ads also took advantage of peoples’ potential lack of experience by implying that finan...

  • Finelo Ltd

    • Upheld
    • Social media (paid ad)
    • 14 October 2026

    Two paid-for Facebook ads for a financial education platform didn’t make clear that the value of investments could go down as well as up and misleadingly suggested money could be made quickly with minimal risks. The ads also took advantage of the peoples’ potential lack of experience by implying that financ...

  • HRY Games t/a AI Scorecast

    • Upheld
    • Social media (paid ad)
    • 14 October 2026

    A paid-for Facebook ad for a data analytics app for football results was socially irresponsible and misleading by implying that people who used the service to make ‘informed’ gambling decisions would be very likely to turn a profit. 

  • JPD Retail Ltd t/a Harrison & James

    • Upheld
    • Social media (paid ad)
    • 14 October 2026

    A paid-for static YouTube ad and website for an online jewellery retailer misleadingly implied their business would close on a specific date. The ad also misleadingly described products as “free” and failed to ensure that reviews, ratings and testimonials were accurate and supported by evidence.

  • Proud & Free

    • Upheld
    • Social media (paid ad)
    • 14 October 2026

    A paid-for Facebook ad and website for an online jewellery brand misleadingly implied they were going to cease trading and that products were available for a limited time. The ads also misleadingly described products as “free” and failed to trading identity and business address.

  • Unicorn Brands Ltd t/a Nutrition Geeks

    • Upheld
    • Social media (paid ad)
    • 14 October 2026

    A paid-for Facebook ad for a supplement brand made unauthorised health and nutrition claims. 

  • Care Pharma Bradford Ltd t/a The Care Pharmacy

    • Upheld
    • Search (paid)
    • 07 October 2026

    A paid-for Google search ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.

  • Express Healthcare Ltd t/a pharmacyonline

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    Two paid-for Meta ads and a website for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.

  • Juniper Technologies UK Ltd

    • Upheld
    • Search (paid)
    • 07 October 2026

    A paid-for Google ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    A paid-for Facebook ad for MedExpress promoted prescription-only medicines to the public, against the law and our rules.

  • Menwell Ltd t/a Do Health

    • Upheld
    • Social media (own site)
    • 07 October 2026

    Two ads for a health app incorporating a blood testing programme misleadingly implied that their blood tests could prevent and diagnose medical conditions or that their service could provide more tailored specific advice than pre-existing advice, without the evidence to support these claims.

  • Simple Online Healthcare Ltd t/a Simple Online Pharmacy

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    Two paid-for social media ads for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.

  • Esaverwatt.com t/a StopWatt

    • Upheld
    • Website (commercial classified)
    • 30 September 2026

    A product listing on Amazon for a smart home energy monitoring brand misleadingly exaggerated the effectiveness of the product by making claims that it could save electricity, reduce electricity waste and lower energy bills.

  • Huel Ltd

    • Upheld
    • Social media (own site), App (paid ad)
    • 30 September 2026

    An Instagram video and pre-roll ad on YouTube for Huel was irresponsible by encouraging the exclusive consumption of Huel in place of conventional food. The ads also made unathorised specific health claims.

  • Luma Pet

    • Upheld
    • Social media (paid ad)
    • 30 September 2026

    A paid-for Facebook ad for Luma Pet misleadingly claimed that a red light therapy pad could reduce inflammation around the spinal discs, treat existing spinal damages or back pain and prevent IVDD related flare ups without having the evidence to support these claims.

  • ESTHETURK Danismanlik A.S. t/a You Clinic

    • Search (paid), Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad and a paid-for Google ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism or stop the progression of autism. 

  • Harnbury Holdings Ltd t/a San Carlo

    • Upheld
    • Social media (influencer or affiliate ad)
    • 23 September 2026

    An Instagram post by Pamela Olender for the restaurant San Carlo Cicchetti wasn’t obviously identifiable as an ad and broke the rules by featuring an identifiable less healthy food product. 

  • Here We Flo Ltd t/a Flo

    • Social media (own site)
    • 23 September 2026

    Three Instagram posts for a period product company made misleading environmental claims, including by failing to make the basis of environmental claims clear. 

  • International Medical Center LLC t/a Swiss Medica

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • Jap Car South Ltd

    • Upheld
    • Website (own site)
    • 23 September 2026

    A website for a car import company was likely to cause serious offence on the grounds of race.