-
Antipadia Enterprises Ltd t/a Copymind: AI Twin for Therapy
Two paid-for Facebook ads for an AI therapy app made medical claims for an app that wasn’t registered with the Medicines and Healthcare products Regulatory Agency and didn’t hold the applicable compliance labels. The ads also discouraged essential treatment for conditions for which medical supervision shoul...
-
GMB Agency LLC t/a Pulmoria
A paid-for Facebook post for an online supplement brand made claims that a food supplement could prevent, treat or cure human disease and made unauthorised specific health claims.
-
Juniper Technologies UK Ltd t/a Juniper
A pre-roll ad on YouTube for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.
-
King.com Ltd
Two paid-for Facebook ads for a mobile game misleadingly suggested that the content shown was representative of actual gameplay.
-
MedExpress Enterprises Ltd t/a MedExpress
An Instagram Story for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.
-
Menwell Ltd t/a Voy
A video-on-demand (VOD) ad for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.
-
Omnilojo Pte Ltd
Three paid-for Google ads for a mobile game misleadingly suggested that the content shown was representative of actual gameplay. The ads also implied that the game had won awards when this wasn’t the case.
-
Scopely Inc
Two paid-for Facebook ads for a mobile game misleadingly suggested that the content shown was representative of actual gameplay.
-
Vistrex Ltd t/a Royal Ark
A paid-for Facebook ad and an app store listing for a mobile game misleadingly suggested that the content shown was representative of actual gameplay.
-
Walkers Snacks Ltd t/a Walkers
A TikTok post for Walkers crisps posted by influencer Isabella Hill didn’t break the rules by featuring an identifiable less-healthy product.
-
Xun Meng International Ltd
A paid-for Google ad and landing page for an online retailer misleadingly exaggerated the capabilities of a portable internet device and made misleading claims that people could make a one-off payment for the device and receive free or unlimited internet access for life without monthly fees or other ongoing costs.
-
Attraction Tickets Ltd t/a Attraction Tickets
A paid-for Google ad for an online seller of theme-park, sightseeing and excursion tickets made misleading claims about a price match promise.
-
Optival Ltd t/a bestbookiesandbettingsites.co.uk
A paid-for search ad for a betting website was irresponsibly targeted.
-
Bingchuan Network (Hong Kong) Co Ltd t/a Last Light: Rebirth
An in-game ad for a mobile strategy game was socially irresponsible, condoned and trivialised violence and included harmful gender stereotypes by objectifying and sexualising women.
-
Cara Capsules Ltd t/a Home + Health
A paid-for Facebook ad and website for a dishwasher tablet company misleadingly claimed that standard dishwasher tablets were harmful to humans and made comparative claims about the toxicity, health and safety of dishwasher tablets, without enough evidence to support these claims.
-
Celeb Innovations Ltd t/a RiseGuide
A paid-for YouTube ad for a self-improvement app was socially irresponsible, featured harmful negative racial stereotypes about South Asian women and was likely to cause serious offence on the grounds of race.
-
Chart Prime Trading LLC
Two paid-for Facebook ads for a financial education platform didn’t make clear that the value of investments could go down as well as up and misleadingly suggested that money could be made quickly with minimal risks. The ads also took advantage of peoples’ potential lack of experience by implying that finan...
-
Finelo Ltd
Two paid-for Facebook ads for a financial education platform didn’t make clear that the value of investments could go down as well as up and misleadingly suggested money could be made quickly with minimal risks. The ads also took advantage of the peoples’ potential lack of experience by implying that financ...
-
HRY Games t/a AI Scorecast
A paid-for Facebook ad for a data analytics app for football results was socially irresponsible and misleading by implying that people who used the service to make ‘informed’ gambling decisions would be very likely to turn a profit.
-
JPD Retail Ltd t/a Harrison & James
A paid-for static YouTube ad and website for an online jewellery retailer misleadingly implied their business would close on a specific date. The ad also misleadingly described products as “free” and failed to ensure that reviews, ratings and testimonials were accurate and supported by evidence.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (316)