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Animcha Ltd t/a tyan.ai
A paid-for Meta ad for an AI companion generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. The ad also portrayed someone who was or appeared to be under 18 years of age in a sexual way.
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Dribble Media Ltd t/a Midnite
A paid-for TikTok ad for Midnite featured someone who was or seemed to be under 25 gambling and playing a significant role in the ad.
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Guangxi Baise Tianyi Agricultural Development Co Ltd t/a Nexaipic - AI Portrait Generation Tool
Two paid-for Meta ads for an AI portrait generation tool were socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
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McCain Foods (GB) Ltd t/a McCain Foodservice Solutions
A paid-for Facebook ad for McCain Foods and Five Akhi’s restaurants broke the rules by featuring an identifiable less healthy food product.
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Persons unknown t/a KH31 DD22
A paid-for Meta ad for an AI image-to-video generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
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Pimlico Plumbers Ltd t/a Pimlico
A website for Pimlico Plumbers that made ‘24/7 service’ claims wasn’t misleading.
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Rusto AI-AI Photo Toolbox t/a Rusto AI
A paid-for Meta ad for an AI image generator tool was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
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Sinosea Technology PTE Ltd t/a PictoPop
A paid-for Meta ad for an AI image-to-video generation app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
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Tilray Brands UK Ltd t/a BrewDog
Two paid-for Facebook posts for BrewDog were socially irresponsible and encouraged the excessive consumption of alcohol. The ads also portrayed alcohol as capable of changing mood.
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White Hat Gaming Ltd t/a Casimba and The Grand Ivy Casino
Two web display ads for gambling sites and a website weren’t directed at under-18s.
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Hemios
A paid-for Facebook ad and a paid-for YouTube display ad for a magnetic bracelet made misleading claims in relation to weight-loss and improving erectile performance.
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Lotus Leisure Ltd t/a DialAFlight
A paid-for Meta ad for a travel agent didn’t make the basis for their environmental claims clear.
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OneStream Ltd
A website for OneStream didn’t make clear that their broadband packages included free trials that automatically renewed for a fee.
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Smart Gravity Ltd t/a top10onlinecasinoreviews.co.uk
A paid-for search ad for a gambling comparison website was not targeted responsibly.
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Thomas Cook Tourism (UK) Company Ltd t/a Thomas Cook
A paid- for Google ad for Thomas Cook didn’t make the basis for their environmental claims clear.
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We Love Holidays Ltd t/a loveholidays
Two paid-for Google ads for loveholidays didn’t make the basis for their environmental claims clear.
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ATR Brands Ltd t/a Antler
Two emails and a website page for a luggage retailer misleadingly implied a promotion included all products they sold, by stating a promotion related to “everything” or applied “sitewide” when this was not the case.
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Frasers Group Trading Ltd t/a Sports Direct
A product page on the Sports Direct website made misleading claims about reference price and associated savings.
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Glow Up LLC t/a Maxxing
Two paid-for Meta ads for an AI powered app to maximise physical attractiveness misleadingly exaggerated the effectiveness of the product, were irresponsible and included gender stereotypes that were likely to cause harm.
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Kind Patches Ltd
A paid-for Instagram ad for a supplement company, misleadingly implied their products had health benefits without supporting evidence and irresponsibly trivialised and condoned an act of anti-social behaviour.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (311)