Rulings (311)
  • Care Pharma Bradford Ltd t/a The Care Pharmacy

    • Upheld
    • Search (paid)
    • 07 October 2026

    A paid-for Google search ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.

  • Express Healthcare Ltd t/a pharmacyonline

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    Two paid-for Meta ads and a website for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.

  • Juniper Technologies UK Ltd

    • Upheld
    • Search (paid)
    • 07 October 2026

    A paid-for Google ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    A paid-for Facebook ad for MedExpress promoted prescription-only medicines to the public, against the law and our rules.

  • Menwell Ltd t/a Do Health

    • Upheld
    • Social media (own site)
    • 07 October 2026

    Two ads for a health app incorporating a blood testing programme misleadingly implied that their blood tests could prevent and diagnose medical conditions or that their service could provide more tailored specific advice than pre-existing advice, without the evidence to support these claims.

  • Simple Online Healthcare Ltd t/a Simple Online Pharmacy

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    Two paid-for social media ads for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.

  • Esaverwatt.com t/a StopWatt

    • Upheld
    • Website (commercial classified)
    • 30 September 2026

    A product listing on Amazon for a smart home energy monitoring brand misleadingly exaggerated the effectiveness of the product by making claims that it could save electricity, reduce electricity waste and lower energy bills.

  • Huel Ltd

    • Upheld
    • Social media (own site), App (paid ad)
    • 30 September 2026

    An Instagram video and pre-roll ad on YouTube for Huel was irresponsible by encouraging the exclusive consumption of Huel in place of conventional food. The ads also made unathorised specific health claims.

  • Luma Pet

    • Upheld
    • Social media (paid ad)
    • 30 September 2026

    A paid-for Facebook ad for Luma Pet misleadingly claimed that a red light therapy pad could reduce inflammation around the spinal discs, treat existing spinal damages or back pain and prevent IVDD related flare ups without having the evidence to support these claims.

  • ESTHETURK Danismanlik A.S. t/a You Clinic

    • Search (paid), Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad and a paid-for Google ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism or stop the progression of autism. 

  • Harnbury Holdings Ltd t/a San Carlo

    • Upheld
    • Social media (influencer or affiliate ad)
    • 23 September 2026

    An Instagram post by Pamela Olender for the restaurant San Carlo Cicchetti wasn’t obviously identifiable as an ad and broke the rules by featuring an identifiable less healthy food product. 

  • Here We Flo Ltd t/a Flo

    • Social media (own site)
    • 23 September 2026

    Three Instagram posts for a period product company made misleading environmental claims, including by failing to make the basis of environmental claims clear. 

  • International Medical Center LLC t/a Swiss Medica

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • Jap Car South Ltd

    • Upheld
    • Website (own site)
    • 23 September 2026

    A website for a car import company was likely to cause serious offence on the grounds of race. 

  • Linden Clinics t/a Linden Stem Cell

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Facebook ad for a stem cell therapy clinic made misleading claims that stem cell therapy was effective in improving the traits associated with autism in children. 

  • Morley's (Fast Foods) Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 23 September 2026

    An Instagram post by Ellie Scotney for Morley’s UK broke the rules by featuring an identifiable less healthy food product. 

  • Reliable Medicare Ltd

    • Upheld
    • Website (own site)
    • 23 September 2026

    Three product listings on the website of a medical aesthetics and skincare supplier made misleading savings claims. 

  • Rumi Pulse t/a Rumi Pulse Medical Tourism Agency

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • The Trade Desk, Inc

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A promoted LinkedIn post from a media buying platform broke the rules by featuring an identifiable less healthy food. 

  • Whitworths Ltd

    • Upheld
    • Social media (own site)
    • 23 September 2026

    An Instagram post on the WhitworthsUK page made unauthorised health claims and implied that a food could prevent or treat human disease.