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Chequp Health Ltd
A paid-for Facebook ad for weight-loss medication promoted prescription-only medicines to the public, against the law and our rules, and irresponsibly exploited people’s insecurities around body image.
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MedExpress Enterprises Ltd t/a Bark
A paid-for Instagram ad promoted prescription-only medicines to the public against the law and our rules. The ad also encouraged new mothers to prioritise losing weight by using weight-loss medication which carried safety warnings for people who were breastfeeding, exploited their insecurities about body...
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Vir Health Ltd t/a Numan
A TV ad for a weight-loss programme implied that a medicine could help users resist food temptation in a way that was inconsistent with what the medicine was approved to do and how it worked.
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WLO Ltd t/a SkinnyJab
Two TikTok posts, a website and an Instagram post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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JR Biomedical Ltd t/a SELFCHECK
Two paid-for Google ads for a medical device company made claims that their at home Prostate-Specific Antigen (PSA) tests could make an accurate medical diagnosis of prostate problems, including prostate cancer. The ad also made claims that discouraged essential treatment for conditions for which medical supervision sh...
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BCCR Ltd t/a Belief Coding Cognitive Rewiring
Two posts on Jessica Cunningham’s Facebook page advertising belief coding discouraged essential treatment for conditions for which medical supervision should be sought and made unsubstantiated claims for the efficacy of belief coding in treating health conditions.
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Menwell Ltd t/a Voy
A paid-for Google ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.
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SJC&M Ltd t/a Scar Erase
A product listing on Amazon for scar treatments made unsubstantiated efficacy claims about the treatment period and exaggerated the products efficacy in before and after photos. We also investigated whether the ad made medical claims that broke the rules but we didn’t find it to be in breach.
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Actegy Ltd
A TV ad for ‘Revitive Circulation Booster’, a Neuromuscular electrical stimulation device, claiming it could reduce swelling did not make clear this was only in relation to healthy people and was a temporary result. It also made misleading claims the device could improve walking distance and duration for th...
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Tonic Nutrition Ltd t/a Tonic Health
A website review page and an Instagram reel, for a sleep supplement, featured misleading customer reviews and made unauthorised specific and comparative health claims.
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Trip Drink Ltd
A website for TRIP drinks, made unauthorised claims that the drink could prevent, cure or treat human disease. As well as unauthorised nutrition and health claims.
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Chequp Health Ltd
A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.
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Detox Today
A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.
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Express Healthcare Ltd t/a pharmacyonline.co.uk
A paid-for Google search ad for obesity treatment jabs promoted prescription-only medicines to the public, against the law and our rules.
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Hexpress Healthcare Ltd t/a HealthExpress.co.uk
A paid-for Meta ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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Juniper Technologies UK Ltd
A paid-for Google search ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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Nipper&Co Ltd t/a Nipper & Co
A paid-for Facebook ad for a lactation tea made unauthorised specific health claims.
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PharmaRx Ltd t/a Cloud Pharmacy
A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.
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Phlo Technologies Ltd t/a Phlo Clinic
A paid-for Google search ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.
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Phlo Technologies Ltd t/a Phlo Clinic
A paid-for Google search ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (29)

