Rulings (18)
  • Adidas UK Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    An Instagram story on Tanya Burr’s account featuring affiliate links wasn’t obviously identifiable as an ad.

  • DAMM 1876 LTD

    • Upheld
    • Social media (own site)
    • 25 September 2024

    Two Instagram reels on alcohol brand Estrella Damm’s own account linked alcohol with activities or locations in which drinking would be unsafe or unwise.

  • Dataverse Co. Limited t/a Gamehaus

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Three paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Guang Zhou Shi Chen Ming Ke Ji You Xian Gong Si t/a MENGCOOL

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    Two Instagram stories on Jess Sheppard’s account featuring affiliate links weren't obviously identifiable as ads.

  • Huel Ltd

    • Upheld
    • Social media (own site)
    • 25 September 2024

    An Instagram video made non-permitted comparative nutrition claims and compared foods that weren’t in the same category. It also made misleading pricing claims and contained general health claims that weren’t accompanied by an authorised specific health claim.

  • Huuuge Global Limited t/a Billionaire Casino

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Mazda Motors UK Ltd

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    A paid-for Meta ad for the Mazda2 Hybrid car gave a misleading impression of the vehicle’s environment impact and made absolute claims that couldn’t be evidenced.

  • Mobee Co Ltd t/a Ignite Classic Slots

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Moreham Wood Ltd t/a Oak Furniture Superstore

    • Upheld
    • Internet
    • 25 September 2024

    A website for Oak Furniture Superstore failed to make the basis of a promotion clear and made misleading and unsubstantiated savings claims.

  • Nike Retail BV

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    A paid-for X ad for The Sole Supplier, featuring Nike trainers, was misleading as most people would reasonably assume that the trainers were for adults when, in fact, they were intended for older children. The omission of this material information prompted people to click through and find out more.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (own site)
    • 25 September 2024

    A Facebook ad made "low calorie" nutrition claim and comparing calorie content with a competitor broke the ad rules by making unsubstantiated nutrition claims and failing to meet the required conditions for such comparisons.

  • Reiss Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    An Instagram reel on Lydia Millen’s account posted together with Instagram stories featuring affiliate links to the products shown in the reel weren’t obviously identifiable as ads.

  • Shop TJC Ltd t/a The Jewellery Channel

    • Upheld
    • Television
    • 25 September 2024

    A teleshopping ad promoted a product that was a medical treatment for humans and also made medical claims for an unlicensed device.

  • Sky UK Ltd t/a NOW

    • Upheld
    • Internet (website content)
    • 25 September 2024

    A website for Now TV was misleading as it didn’t make it sufficiently clear that free trials, which were automatically added to the basket, would auto-renew at a fee unless cancelled.

  • SpinX Games Ltd

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • THG Beauty Ltd t/a Look Fantastic

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    An Instagram story highlight on Erim Kaur’s account wasn’t obviously identifiable as an ad.

  • Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.

  • Zeroo Gravity Games LLC t/a Cash Tornado

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

Informally resolved (13)
  • ASDA Stores Ltd t/a ASDA

    • 25 September 2024
    • Number of complaints: 0

  • Blue 14 D2C Ltd t/a Corgi Model Club

    • 25 September 2024
    • Number of complaints: 0

  • Boohoo Group plc t/a Karen Millen ; Boohoo; BoohooMan; Warehouse; Oasis; Coast; Dorothy Perkins; Debenhams; Wallis; Burton; MissPap; Nasty Gal; Pretty Little Things

    • 25 September 2024
    • Number of complaints: 0

  • Direct Wines Ltd t/a The Sunday Times Wine Club, Laithwaite's Wine

    • 25 September 2024
    • Number of complaints: 0

  • Groupon International Ltd t/a Groupon UK

    • 25 September 2024
    • Number of complaints: 0

  • McDonald's Restaurants Ltd t/a McDonald's

    • 25 September 2024
    • Number of complaints: 0

  • Oak Tree Mobility Ltd

    • 25 September 2024
    • Number of complaints: 0

  • Patrick Coddou t/a thepatrickcoddou

    • 25 September 2024
    • Number of complaints: 0

  • SG Wellness Developments Ltd t/a Spacegoods

    • 25 September 2024
    • Number of complaints: 0

  • Shell UK Ltd t/a Shell

    • 25 September 2024
    • Number of complaints: 1

  • Start Point Spearfishing Ltd

    • 25 September 2024
    • Number of complaints: 0

  • Trainline.com Ltd

    • 25 September 2024
    • Number of complaints: 0

  • shshchts_

    • 25 September 2024
    • Number of complaints: 0