Rulings (50)
  • ARSJ Holding Ltd

    • Upheld
    • Internet (on own site), Social media (paid ad)
    • 11 May 2022

    We upheld complaints against health claims in an ad for Brite Drinks.

  • Bambooi Sustainable Enterprises Ltd t/a Bambooi

    • Upheld
    • Internet (website content), Social media (own site)
    • 26 October 2022

    A Facebook ad and the website for an electric toothbrush manufacturer made misleading claims about the expected delivery date as well as misleading environmental claims.

  • Celtic Sustainables Ltd

    • Upheld in part
    • Internet (on own site)
    • 24 April 2019

    A website for Celtic Sustainables paint, www.celticsustainables.co.uk, seen on 29 June 2018 … OF ECO PAINT, NATURAL & ECO-FRIENDLY DECORATING, SUSTAINABLE BUILDING AND ENERGY SAVING PRODUCTS".

    ”; and 2. “NATURAL ... DECORATING”. 1. Celtic Sustainables Ltd gave an example … . Celtic Sustainables provided a letter from one of their suppliers, which said that they have used … provided numerous environmental benefits. 2. Celtic Sustainables said there had been discussion within

  • 4AIR LLC

    • Upheld
    • Search (paid)
    • 30 August 2023

    A paid-for Google ad, for 4AIR LLC misleadingly understated the environmental impact of their service.

  • Air France-KLM

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • Deutsche Lufthansa AG t/a Lufthansa

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • Repsol SA

    • Upheld
    • Internet (display)
    • 07 June 2023

    A paid-for online display ad for Repsol, misleadingly omitted material information including how and when Repsol would achieve net zero emissions, and the role that the development of biofuels would play in that plan.

  • Dash Brands Ltd t/a DASH

    • Not upheld
    • Internet (on own site)
    • 11 December 2019

    Claims on a website for sparkling water did not break the misleadingness rules.

  • Petroliam Nasional Berhad t/a PETRONAS

    • Upheld
    • Television
    • 07 June 2023

    A TV ad for Petronas misleadingly omitted material information about the balance of its current activities, its emissions, and the pathway to reducing them.

  • Haven Power Ltd

    • Not upheld
    • Internet (website content)
    • 24 February 2021

    A website post by an electricity supplier did not make misleading environmental claims.

  • GFT Retail UK Ltd t/a Snact

    • Not upheld
    • Internet (on own site)
    • 11 December 2019

    Claims on a website for snacks made from food waste did not break the misleadingness rules.

  • Etihad Airways

    • Upheld
    • Social media (own site)
    • 12 April 2023

    Two Facebook ads for an airline made misleading environmental claims about the impact of flying.

  • Evergreens (UK) Ltd t/a ArtificialGrass.com

    • Upheld
    • Internet (website content), Internet (video)
    • 08 June 2022

    A website and two YouTube video ads for artificial grass were misleading as they overstated the environmental benefits and air purifying qualities of the products. 

  • SCA Investments Ltd t/a Gousto

    • Upheld
    • 02 December 2020

    A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.

  • Golden Leaves Ltd

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.

  • Kinetique Ltd t/a Ethica Diamonds

    • Upheld
    • Internet (website content)
    • 06 October 2021

    A website ad for diamonds was banned for not making clear that the products were made of substitute materials and were not laboratory-grown diamonds.

  • Smart Metering Communications Body Ltd t/a Smart Energy GB

    • Not Upheld
    • National press, Internet (social networking), Television, Radio
    • 25 September 2019

    A multimedia ad campaign by Smart Energy GB, including TV, Facebook, radio and press ads, did not fall foul of the ad rules as the ads were all deemed unlikely to mislead people.

  • Wild Cosmetics Ltd

    • Upheld
    • Internet (video)
    • 17 May 2023

    A YouTube ad for deodorant made misleading claims about other brands preventing the release of toxins, and that aluminium salts are potentially harmful.

  • London Cask Co Ltd t/a London Cask Company

    • Upheld
    • National newspaper (paid ad), Search (paid), Internet (website content)
    • 23 August 2023

    Two national newspaper ads, a website and a paid-for Google ad for a whisky cask investment company made misleading and unsubstantiated investment return claims and did not make the risks involved in whisky investment clear.

  • Charles Tyrwhitt Shirts Ltd

    • Upheld
    • 20 December 2023

    , achieved through a partnership with the sustainability consultancy Planet Mark and under the … Charles Tyrwhitt Shirts had based their claim on a report by a sustainability consultancy which