-
Lark Holdings Limited
A website misleadingly claimed that a programme could permanently eliminate an array of mental health disorders and discouraged essential treatment for conditions for which medical supervision should be sought.
-
GKOnlineCo Pty Ltd t/a Pups Den, Official Aida Store
A paid-for social media ad made medicinal claims about an unlicenced product.
-
infirst Ltd t/a Flarin
A TV ad misleadingly implied that Flarin was better for treating joint pain than other ibuprofen products.
-
Not Guilty Food Co Ltd t/a The Skinny Food Co
An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.
-
Sparks Information PTE Ltd t/a Hunting Sniper
A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.
-
Top Games Inc
A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.
-
John Mills Ltd t/a JML Direct
A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.
-
DUSK (Retail) Ltd
A TV ad was not likely to cause serious or widespread offence over its portrayal of men.
-
Electronic Arts Ltd t/a EA
Two paid-for Facebook ads for Golf Clash, a mobile app game, omitted material information about the inclusion of loot boxes.
-
Jagex Ltd
A paid-for Facebook ad for online game RuneScape omitted material information about the inclusion of loot boxes.
-
Miniclip (UK) Ltd
A paid-for Facebook ad for an online game omitted material information about the inclusion of loot boxes.
-
Global Brands Ltd
A TikTok post on Danielle Walsh’s account irresponsibly encouraged excessive drinking and wasn’t obviously identifiable as an ad.
-
Banquist Ltd t/a Banquist, Winedrops
A paid-for Facebook ad for a wine retailer irresponsibly encouraged drinking unwisely.
-
Brown-Forman Beverages Europe Ltd t/a Jack Daniel's
A poster irresponsibly implied that drinking alcohol could overcome boredom and promoted adopting unwise drinking styles.
-
DUSK (Retail) Ltd
A TV ad did not irresponsibly imply that drinking alcohol had therapeutic qualities and could be used to cope with parenthood.
-
Strafe Esports Ltd t/a LevelTap
A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.
-
GMRD Apps Ltd t/a Impulse Brain Training
A paid-for Facebook ad for a puzzle game app made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for ADHD.
-
Happyo
A paid-for Facebook ad for a behaviour programme aimed at those with ADHD made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for a condition where medical supervision should be sought.
-
Rebecca Louise t/a rebeccalouise95
A poster for a model’s OnlyFans account was inappropriately targeted and likely to cause widespread offence.
-
Vizor Apps Ltd
A pre-roll YouTube ad for a mobile app game was likely to cause serious or widespread offence, included a gender stereotype in a way that was likely to cause harm and was socially irresponsible.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (93)