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Independent British Vape Trade Association t/a IBVTA
A newspaper advertorial indirectly promoted unlicenced e-cigarettes.
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Whitbread Group plc t/a Premier Inn, Beefeater
A paid-for search ad made misleading claims about the price of hotel rooms.
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XC Trains Ltd t/a Cross Country Trains
A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.
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The Sky Mining Company Ltd t/a Sky Mining
A press ad, Instagram ad and website did not make it clear that the company’s diamonds were synthetic, which was misleading.
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John Mills Ltd t/a JML Direct
A TV ad featured a testimonial which misleadingly implied a heated drying pod could prevent condensation form forming.
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Mous Products Ltd
A TV ad made misleading claims about the efficacy of a range of phone cases.
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Nationwide Building Society t/a Nationwide
TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.
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Top Games Inc
A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.
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John Mills Ltd t/a JML Direct
A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.
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DUSK (Retail) Ltd
A TV ad was not likely to cause serious or widespread offence over its portrayal of men.
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Electronic Arts Ltd t/a EA
Two paid-for Facebook ads for Golf Clash, a mobile app game, omitted material information about the inclusion of loot boxes.
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Hing Fo International Ltd t/a ALFABAR
A poster for an electronic cigarettes brand was irresponsible for being likely to appeal particularly to under-18s, but was not inappropriately targeted.
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Jagex Ltd
A paid-for Facebook ad for online game RuneScape omitted material information about the inclusion of loot boxes.
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Miniclip (UK) Ltd
A paid-for Facebook ad for an online game omitted material information about the inclusion of loot boxes.
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BPerfect Ltd
A TikTok video on Stephanie Vavron’s account was not obviously identifiable as an ad.
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Calvin Klein Inc
[Republished ruling] Three posters for Calvin Klein did not objectify women, but one was inappropriate for display in an untargeted medium.
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Volkswagen Group United Kingdom Ltd t/a Audi
A Video on Demand ad for an electric car featured misleading claims about charging time and mileage.
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Brown-Forman Beverages Europe Ltd t/a Jack Daniel's
A poster irresponsibly implied that drinking alcohol could overcome boredom and promoted adopting unwise drinking styles.
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Hovis Ltd t/a Hovis
Three webpages and an Instagram post did not misleadingly use the terms “rustic”, “authentical”, “traditional”, “artisanal-inspired bread” and “no artificial preservatives”.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (104)