Rulings (22)
  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 April 2024

    An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.

  • OneCompress

    • Upheld
    • Social media (paid ad)
    • 06 March 2024

    Two paid-for Facebook ads for bamboo gloves and socks made medical claims for unlicensed products.

  • GMRD Apps Ltd t/a Impulse Brain Training

    • Upheld
    • Social media (paid ad)
    • 21 February 2024

    A paid-for Facebook ad for a puzzle game app made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for ADHD.

  • Happyo

    • Upheld
    • Social media (paid ad)
    • 21 February 2024

    A paid-for Facebook ad for a behaviour programme aimed at those with ADHD made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for a condition where medical supervision should be sought.

  • Lynne McTaggart

    • Upheld
    • Email, Internet (website content)
    • 31 January 2024

    Two marketing emails and a website made misleading claims about alternative medicine treating medical conditions, and discouraged people seeking essential treatment for conditions for which medical supervision should be sought.

  • Chengyi Daily Department Store t/a Shop1102829235 Store

    • Upheld
    • Website (paid ad)
    • 01 November 2023

    A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.

  • Doctor Burgos de la Obra SLP t/a drburgosdelaobra_lipedema

    • Upheld in part
    • Social media (influencer or affiliate ad)
    • 18 October 2023

    Ads on Gabriella Lindley’s YouTube, TikTok and Instagram pages were not obviously identifiable as ads.

  • MEP LLC t/a O2HyperHealth

    • Upheld
    • Internet (website content), Leaflet
    • 27 September 2023

    A website and leaflet for hyperbaric oxygen therapy discouraged essential treatment for conditions for which medical supervision should be sought.

  • The Fibro Guy Ltd t/a The Fibro Guy

    • Upheld
    • Internet (website content)
    • 09 August 2023

    The website for a chronic pain and hypermobility syndrome support and coaching programme claimed that the treatments and techniques they used could treat chronic pain and various health conditions.

  • Lipstick Gangster Ltd t/a The Lipstick Gangster

    • Upheld
    • Social media (own site)
    • 12 July 2023

    A post on a beauty clinic’s Facebook page promoted an unlicensed medicinal product and made misleading and unsubstantiated claims about the efficacy of a treatment.

  • Menar Jimmy Georgiou

    • Upheld
    • Social media (own site)
    • 21 June 2023

    A post on a beauty clinic’s Facebook page promoted prescription-only medicines to the general public.

  • LIFT Aesthetics t/a lift.aesthetics

    • Upheld
    • Social media (influencer or affiliate ad)
    • 17 May 2023

    Six ads on Carl Woods’ and the advertiser’s Instagram accounts advertised prescription-only medicine to the public, used a celebrity to endorse a medicine, and were not obviously identifiable as ads.  

  • Egemed Hastaneleri

    • Upheld
    • Social media (paid ad)
    • 10 May 2023

    A paid-for Facebook ad promoting cosmetic surgery in Turkey irresponsibly trivialised the decision to have cosmetic surgery, omitted material information regarding cosmetic surgery procedures abroad and the need for a pre-consultation, and advertised prescription-only medicines to the general public.

  • Estheday

    • Upheld
    • Social media (paid ad)
    • 10 May 2023

    A paid-for Instagram story promoting cosmetic surgery trivialised the decision to have cosmetic surgery, misleadingly exaggerated the effectiveness of the two promoted cosmetic procedures and omitted material information regarding cosmetic surgery procedures abroad and the need for a pre-consultation.

  • Pure Clear Minds Ltd t/a Clear Minds Hypnotherapy

    • Upheld
    • Social media (paid ad)
    • 10 May 2023

    A paid for Facebook ad for a Hypnotherapy company misleadingly implied that the advertised product would have the same impact as a gastric band and that it would have a noticeable impact on weight within three weeks.

  • Professional Antenatal Services Ltd t/a Meet Your Miracle

    • Upheld
    • Internet (website content)
    • 03 May 2023

    A website for a private pregnancy ultrasound scan studio misleadingly misrepresented the extent to which scans could provide reassurance or determine the wellbeing of an unborn baby.

  • Ultrasound London Ltd t/a London Private Ultrasound

    • Upheld
    • Internet (website content)
    • 03 May 2023

    A website for a medical ultrasound service misleadingly misrepresented the extent to which scans could provide reassurance or determine the wellbeing of an unborn baby.

  • Chala's Beauty Box

    • Upheld
    • Social media (own site)
    • 26 April 2023

    A Facebook reel and a Facebook post on the page of a beauty salon advertised a sclerotherapy treatment, which is a prescription-only medicine, to the public.

  • Helen Taylor Aesthetics Ltd t/a Helen Taylor Aesthetics & Wellness Clinic

    • Upheld
    • Magazine (paid ad)
    • 26 April 2023

    A magazine ad for an Aesthetic and Wellness Clinic misleadingly suggested that they could reverse ageing and extend lifespan.

  • The Secret Diamond Academy

    • Upheld
    • Social media (own site)
    • 26 April 2023

    Two posts on the Facebook page of a beauty salon advertised training courses for sclerotherapy, without making clear the nature, requirements, qualifications and professional registration details of the course.