ASA advert with a Marmite jar illustrating that advertising is regulated, whether audiences love ads or hate them.

 

We work to ensure the ads people see are legal, decent, honest and truthful.

 

We regulate ads wherever you see them

•    Social media and influencer advertising
•    Websites and apps
•    Search advertising
•    TV, radio and cinema
•    Print, outdoor and direct mail ads


How do we regulate online ads?

Watch our 2-minute explainer to find out.

Find out how we regulate online ads

 

Learn more about our work regulating online ads

Most businesses online are responsible and follow the advertising rules, but we take action to tackle those that don’t.

Using technology to monitor millions of online ads

Our Active Ad Monitoring system uses AI to review millions of online ads, helping us identify potential issues quickly and effectively. This gives us a better understanding of the ads people see online and helps us take action where needed.


Helping keep influencer advertising transparent

We're working with tech platforms and networks to tackle misleading influencer advertising.

We also provide content creators, brands and agencies with plenty of advice on how and when to label their ads. Our guidance page includes an Influencers’ Guide and Self-help tool to help support transparency in influencer advertising.


Working with platforms to tackle scam ads

Through our scam ad alert system, we’re playing our part in disrupting fraudulent and criminal scam ads and boosting protections for consumers. Since we launched the system in 2020, we have reported more than 900 scams to online platforms. 


Supporting advertisers to get their ads right

We also provide a range of advice and training to help advertisers get their ads right, from guidance on our site, training and bespoke Copy Advice. 

 

 

Find out more