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Our performance

ASA annual reportThe ASA and CAP report jointly on a yearly and half-yearly basis. Our Annual Report is published every May and our Annual Statement is published every October.

You can find our latest reports below. If you’re interested in older reports, these are available in the News and resources section, including a full archive of Annual Reports back to 1961.

ASA/CAP Annual  Report 2014

Our 2014 Annual Report reveals the steps we’re taking to have more impact and be more proactive as part of our ambition to make every UK ad a responsible ad.

Annual Report 2014 (PDF)

Half-year statement January - June 2014

Our Half-year Statement summarises our collective performance in January – June 2014 and outlines our objectives for 2015.

Download ASA/CAP Half-year Statement January - June 2014 (PDF)

Visit our Annual Report archive

Procedures and standards of service

Our procedures are transparent and open to scrutiny. View our detailed complaints handling procedure for both broadcast and non-broadcast advertising.

We also work to published standards of service.  We are committed to:

  • Being accessible to members of the public and the advertising industry 
  • Resolving complaints without undue delay, whilst recognising that complex complaints can take longer than the average 
  • Being effective in meeting the needs of our customers, whether members of the public or industry 
  • Delivering a high quality and professional service 
  • Being open about our procedures and our decision making, and accountable for our performance 

The ASA recognises the importance of providing a service that is accessible to everyone, including people with disabilities. Please let us know when you first contact us if you have any accessibility needs and we will do our best to accommodate them.

Between 2009 and 2011 we conducted a review of our processes, and implemented a number of changes to make us more effective and efficient.

Performance figures

You can view our performance against these commitments in our Annual Report (a full year summary), and our Annual Statement (performance in the first half of the year). Download our quarterly updates below: 

ASA performance figures Q3 2014 (PDF)

ASA performance figures Q2 2014 (PDF)

ASA performance figures Q1 2014 (PDF)

ASA performance figures Q4 2013 (PDF)

Complaints about the ASA

We are committed to offering a highly professional, expert and efficient service and regularly receive positive feedback from both complainants and advertisers through our regular surveys. A summary of our customer feedback can be found in the 'Standards of Service' sections of our Annual Report and Annual Statement.

If you are dissatisfied with the ASA's decision on your complaint you may be able to request a review by the Independent Reviewer of ASA Adjudications. 

Members of ASA staff will at all times identify themselves by name and endeavour to be as polite and helpful as possible. If you think your contact with us has not lived up to the high standards we set ourselves, and you wish to make a complaint please read our page about making a complaint about the ASA.

Annual Report archive

Fully searchable pdfs of ASA Annual Reports going back to 1961 are now available.

Follow Us

For ASA news, including our weekly rulings, press releases, research and reports.

Make a complaint

Find out what types of ads we deal with and how to make a complaint.