Research, reports and surveys
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The Depiction of Older People in Ads
- Research / Report / Survey
- 19 Jun 2025
Influencer Ad Disclosure on Social Media: Instagram and TikTok (2024)
- Research / Report / Survey
- 09 May 2025
Online ad supply pathway of in-app ads that harmfully objectify women
- Research / Report / Survey
- 20 Mar 2025
Ad Supply Pathway: Ads that Harmfully Objectify Women and Girls (White Bullet Methodology)
- Research / Report / Survey
- 20 Mar 2025
Research on the 'strong appeal' of personalities in advertising to young people
- Research / Report / Survey
- 07 Mar 2025
Online Supply Pathway of Age-restricted Ads
- Research / Report / Survey
- 12 Dec 2024
Online Supply Pathway of Age-restricted Ads White Bullet Methodology
- Research / Report / Survey
- 12 Dec 2024
AI as a marketing term report
- Research / Report / Survey
- 13 Nov 2024
Body Image in Advertising Review - Final Statement
- Research / Report / Survey
- Closed consultation : 10 Oct 2024
- News
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Resource library
- AdviceOnline Library - Advice for Marketers
- Advertising Guidance - Formal CAP Guidance
- Consultations
- Research, reports and surveys
- Public Affairs papers
- School resources
- Annual Reports
- Useful links
- Media Alerts
- Climate Change and the Environment – Key Advice Resources on Green Claims
- Influencer Marketing - Key Advice Resources
- Bespoke Copy Advice
- Training and events
- Online Training
- Our Rulings podcasts
- CAP Bitesize
- CAP Webinars
- Research at the ASA and CAP
- Advice for businesses
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