Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
This article is currently being updated and will be re-published in due course. In the meantime, feel free to contact our Copy Advice team for bespoke advice on your marketing.
The ASA and CAP’s Climate Change and the Environment (CCE) project is in place to respond to the ongoing climate crisis, and to take action to ensure that environmental claims in advertising are not misleading or irresponsible. Updates about our work in this area are published here.