Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
This section should be read in conjunction with the entry on Health: Therapies (General)
This therapy applies magnetic fields to the body, especially the head, to diagnose and treat illnesses. It is often used in conjunction with acupuncture and, although no claims may be made for the effectiveness of magnetic field therapy, some claims might be acceptable if they are attributed to the effects of acupuncture. Other than that, magnetic field therapy should be advertised on an availability-only platform.
In July 2007 the General Media Panel considered the application of rule 12.3. It concluded that complementary and alternative therapy practitioners offering significant or invasive treatments should encourage consumers to take independent medical advice before committing themselves to the treatment.
See ‘Acupuncture’ and ‘Magnetic Devices and Therapies’.