Rulings (27)
  • Fortore Ltd

    • Upheld
    • Social media (paid ad)
    • 10 June 2026

    A paid-for Facebook ad for an investment competition website failed to make clear that gold and precious metal investment was unregulated and that the value of investments was variable.

  • Montford Group Ltd t/a Brittania Bullion

    • Upheld
    • Social media (paid ad)
    • 10 June 2026

    A paid-for LinkedIn ad for a gold investment company failed to make clear that physical gold investment was unregulated and that the value of investments was variable.

  • Rosland Capital Ltd

    • Upheld
    • Social media (paid ad)
    • 10 June 2026

    A paid-for Facebook ad for a gold and precious metal specialist failed to make clear that gold and precious metal investment was unregulated and that the value of investments was variable.

  • Sourced Consultancy Ltd t/a Oak & Mason

    • Upheld
    • Social media (paid ad)
    • 10 June 2026

    A paid-for Meta ad for a gold investment company failed to make clear that physical gold investment was unregulated and that the value of investments was variable. The ad also broke the rules by referencing an example of past performance that was unrepresentative.

  • Tarvos Ltd t/a 7879

    • Upheld
    • Social media (paid ad)
    • 10 June 2026

    A paid-for Meta ad for an online retailer of gold and platinum jewellery failed to make clear that physical gold and precious metal investment was unregulated and that the value of investments was variable.

  • Betway Ltd t/a Betway

    • Not Upheld
    • Social media (own site)
    • 27 May 2026

    An Instagram post for Betway featuring Thierry Henry wasn’t likely to be of strong appeal to under-18s. 

  • Cyan Blue Odds Ltd t/a Oddschecker

    • Upheld
    • Social media (own site)
    • 27 May 2026

    Two Instagram posts for an online betting platform featuring Harry Kane and Erling Haaland were likely to be of strong appeal to under-18s. 

  • CC Response NW Ltd

    • Upheld
    • Search (paid), Website (own site)
    • 29 April 2026

    Two paid-for Google search listings and a web landing page for an accident claims management company failed to make the nature of their service clear, misleadingly implied there was no cost to consumers and made misleading claims in relation to potential savings.

  • Exclusive Law Ltd

    • Upheld
    • Search (paid), Website (own site)
    • 29 April 2026

    Three paid-for Google search listings and a website for an accident claims management company failed to make the nature of their service clear, misleadingly implied there was no cost to consumers and irresponsibly discouraged consumers from approaching their insurance provider. They also misleadingly implied that the u...

  • iRevolution Claims Ltd

    • Upheld
    • Search (paid), Website (own site)
    • 29 April 2026

    Three Google search listings and a website for an accident claims management company failed to make the nature of their service clear and misleadingly implied there was no cost to consumers.

  • Birling Shore Ltd t/a ShroomIQ

    • Upheld
    • Social media (paid ad), Website (own site)
    • 22 April 2026

    A website and paid-for Facebook ad for a children’s supplement brand stated that a food supplement could prevent, treat or cure the symptoms of ADHD, Tourette Syndrome, anxiety and depression. The ads also made medicinal claims for unauthorised products, made unauthorised health claims&nb...

  • Eastern Savings and Loans Credit Union

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook ad for a credit union irresponsibly encouraged the purchase of non-essential items through the use of credit, particularly in relation to funding Black Friday and Christmas purchases.

  • Riverside Credit Union Ltd

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook post for a credit union irresponsibly encouraged excessive spending through the use of credit, particularly in relation to funding non-essential Christmas purchases.

  • Smart Money Cymru Community Bank

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook post for a credit union irresponsibly encouraged excessive spending through the use of credit, particularly in relation to Christmas.

  • persons unknown t/a Evora Official

    • Upheld
    • Social media (paid ad)
    • 25 February 2026

    Four paid-for Facebook ads and a website for a multi-sensory stuffed toy made unlicenced medicinal claims that weren’t backed up by robust evidence, including that the product could relieve symptoms of anxiety and insomnia. The ads also made misleading claims about testimonials and didn’t have evidence to s...

  • CB Payments Ltd t/a Coinbase

    • Upheld
    • Poster, Video on demand
    • 28 January 2026

    A video on demand ad and three posters for Coinbase, a cryptocurrency trading platform, irresponsibly trivialised the risks of cryptocurrency investment and implied it was a solution to financial concerns associated with the cost of living.

  • Whiskey & Wealth Club Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 21 January 2026

    A paid-for Facebook ad, landing page and website for a whiskey cask investment company made misleading claims about investment returns. The ad also failed to make clear that cask whiskey investments were unregulated and that the value of investments was variable.

  • Dean Harrison

    • Upheld
    • Search (paid), Website (own site)
    • 07 January 2026

    Three paid-for Google search listings and three websites for an accident claims management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.

  • Freedom Debt Ltd

    • Upheld
    • Search (paid)
    • 07 January 2026

    Two paid-for Google search listings and two websites for an accident claims management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.

  • Person(s) unknown t/a lst Central Insurance Claimline

    • Upheld
    • Search (paid), Website (own site)
    • 07 January 2026

    A paid-for Google search ad and a website landing page for an accident management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.