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BCCR Ltd t/a Belief Coding Cognitive Rewiring
; a. The first post stated, “There’s a reason everyone’s talking about Belief Coding. And you … improvement with belief coding. Compared to just 31% using regular cbt [cognitive behaviour therapy … ). This could be YOU”. The post included a number of testimonials that referenced how belief coding
the efficacy claims made for belief coding in ads (a) and (b) were misleading and could be … substantiated. 1. and 2. Belief Coding Cognitive Rewiring Ltd (BCCR) stated that the claim in … had not been correct, belief coding itself was supported by peer-reviewed, published evidence that
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Advertising codes
The UK Advertising Codes lay down rules for advertisers, agencies and media owners to follow.
. Non-broadcast Code The UK Code of Non … -broadcast Advertising and Direct & Promotional Marketing (CAP Code) is the rule book for non-broadcast … . Broadcast Code The
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Financial codes
CAP has updated the finance sections of the BCAP and CAP Codes.
CAP has updated the finance sections of the BCAP and CAP Codes. The changes have been made in … referred to in Section 14 of the Codes. The Codes have been amended to: • reflect the fact that … not be responsible for any of the regulations referred to in Section 14 of the Codes
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Final countdown to new Advertising Codes
CAP and BCAP are giving advertisers a final reminder that new Advertising Codes will come into
Final countdown to Advertising Codes CAP and BCAP are giving advertisers a final reminder that … new Advertising Codes will come into effect on 1 September. It is crucial that advertisers … consultation last year the new Codes were announced in March. The review was designed to ensure the Codes
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Cracking the (QR) code
The pandemic saw QR codes in widespread use as smartphone-linked technology like ‘track and trace … ’ helped in the fight against COVID-19. Although QR codes have been with us for many years, their use … following-up on this trend. Read on for advice on using QR codes in ads.
The pandemic saw QR codes in widespread use as smartphone-linked technology like ‘track and … trace’ helped in the fight against COVID-19. Although QR codes have been with us for many years … seeing advertisers following-up on this trend. Legitimate direct response mechanisms Using codes
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Codes and rulings
The UK Advertising Codes, published rulings and further information around our review processes and sanctions.
Advertising Codes Read the CAP and BCAP Codes to learn the rules that UK ads must … ads or advertisers that are likely to breach the Code.
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Code update: Food Sections
Today, CAP has made a series of technical amendments to the food sections of the UK Advertising Codes.
food sections of the UK Advertising Codes covering both broadcast and non-broadcast media to reflect … provisions of the NHCRs are incorporated into the UK Advertising Codes. The changes are of a technical … nature and are simply intended to maintain the congruity between the Advertising Codes and the
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New Advertising Codes launched
(BCAP) today launch new UK Advertising Codes, following a comprehensive review and a full public consultation.
Following a comprehensive root and branch review and a full public consultation, the Code owning … Practice (BCAP), today publish the new UK Advertising Codes. The revised rules will come into effect … Codes. The new Advertising Codes, an overview of the key changes and the full evaluation by
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New Advertising Codes launched
(BCAP) today launch new UK Advertising Codes, following a comprehensive review and a full public consultation.
(BCAP) today launch new UK Advertising Codes, following a comprehensive review and a full public … consultation. CAP and BCAP, the Code-owning bodies, have fulfilled their commitment to ensuring the … Codes are fit-for-purpose now and into the future. Consumer protection and social responsibility
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Final countdown for new Advertising Codes
The ASA is giving advertisers a final reminder that new Advertising Codes will come into effect on … 1 September. The Codes maintain the general principles that ads should be legal, decent, honest and
Final countdown to new Advertising Codes The ASA is giving advertisers a final reminder … that new Advertising Codes will come into effect on 1 September. The Codes maintain the general … consumers, and in particular children. The Codes were subject to a root and branch review followed by
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#InfluencingResponsibly: Musings beyond the Code
disregard for the Advertising Code and consumer protection law, these goings-on also reveal that some … . Regardless of the intent behind the complaint, a breach of the Code is a breach of the Code and
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Register of BCAP Code changes
Details of changes made to the Broadcast Code since they were published in 2010.
This page lists substantive rule changes made to the BCAP Code since it was published in 2010 … : BCAP Code sections containing changes: 03 Misleading advertising 08 Distance selling
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Register of CAP Code changes
Details of changes made to the Non-broadcast Code since they were published in 2010.
This page lists substantive rule changes made to the CAP Code since it was published in 2010. It … : CAP Code sections containing changes: Scope of the Code 03 Misleading advertising 09 … Employment 21 Tobacco 22 Electronic Cigarettes Scope of the Code Addition of 1(h
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Changes to the CAP Code
The digital remit of the CAP Code has now been extended: both the Introduction and the section on … ‘How the System Works’ towards the end of the Code have been amended to reflect the change in remit … . The accompanying document is a marked copy of the relevant sections of the Code, which shows these changes.
The digital remit of the CAP Code has now been extended: both the Introduction and the section on … ‘How the System Works’ towards the end of the Code have been amended to reflect the … change in remit. The Introduction to the Code is where CAP sets out in detail which marketing material is
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New Advertising Codes are here
New Advertising Codes come into effect today. The new Advertising Codes will help the ASA to
New Advertising Codes come into effect today. The new rules contain some significant changes … Broadcast Code for TV and Radio. The Advertising Codes were subject to a full public consultation … familiarise themselves with the rules. The new Advertising Codes will help the ASA to continue to
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In at the Deep(fake) End
with, can create problems on many levels… including with the CAP Code. CAP Code vs Coding … cause to rule on any ads featuring them. There isn’t a separate section of the CAP Code that … sections of the Code applied to them. Such ads will need to, for example, comply with the rules
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Generative AI & Advertising: Decoding AI Regulation
Code rules apply in the same way regardless of how an ad is generated. This article explains our
new things that have not explicitly been programmed in. Nothing new under the Code You may be … our previous advice on new platforms (in short: the Code is media-neutral), if an ad falls within
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New Advertising Codes are here - make sure you comply
The new Advertising Codes have come into effect today, 1 September 2010. It is important that all … with the revised Codes to avoid the reputational or commercial damage that could result from
CAP and BCAP are happy to announce that the new Advertising Codes have come into effect today … other marketing communications understand and comply with the revised Codes to avoid the reputational or … commercial damage that could result from breaching the rules. The new Codes were announced in
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Prescription for Compliance – POMs and the Code
Rule 12.12 of the CAP Code expressly states that prescription-only medicines (POMs) or … , sale or use of a prescription-only product. As with all sections of the CAP Code
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Squash those Code breaches – it’s Veganuary!
Codes, such as making sure products are 100% vegan if they’re sold as vegan.
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