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First Contact Health
A leaflet for First Contact Health, seen in August 2022, featured a headline which stated &ldquo
. First Contact Health also provided additional comments for some of the evidence submitted; namely … medical efficacy claims; advertisers needed to ensure that they held adequate evidence for such claims … were too small for results to be extrapolated to the wider population and therefore were insufficient
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Unacceptable contact
How we determine and restrict unacceptable communications with our staff.
The ASA is committed to providing a fair, consistent and accessible service for all of our … customers. However, we have to balance this by providing a safe working environment for our staff to … behaviour or actions of individuals using our service makes it challenging for us to deal with their
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Howe Tools Ltd
offensive; and 2. was unsuitable for children to hear. 1. & 2. Howe Tools said that, because … appeared the person speaking might swear. We recognised that Howe Tools may have intended to refer to … humorous. For those reasons we concluded that the allusion to expletives in ads with a general
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WHG (International) Ltd t/a William Hill Online
Offer. Get £60 From A Minimum £10 Bet” followed by a “Join Here&rdquo
acceptable for significant conditions to be on the landing page and less important conditions to be one … that wording was sufficiently prominent for any consumer to see, as it was positioned directly under … to consumers that not all payment methods would be accepted for the promotion and encouraged
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Google joins the European Advertising Standards Alliance
. Maintaining consumer trust in the ads they see online is vital for the future of our industry and to keep … enabled us to act at scale and speed in identifying and tackling problem online ads … technologies to bolster enforcement action. With the regulation of online advertising, including paid
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Guide to making a complaint
An overview of how to make a complaint about an ad to the ASA
appoint independent experts to help us assess evidence. How to contact us Please … . How to complain 1. First, check whether your complaint is covered by the ASA. If it is, you … will be your point of contact. 3. We will not disclose your name to the advertiser, unless
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How we handle complaints
Details of how we handle ad complaints, including: time taken, communications during the process, multiple and cross-border complaints.
resource would be proportionate to the problem to be tackled. We will contact the advertiser whenever … against an advertiser. How long does the process take? We try to resolve complaints as … rules can be resolved in a matter of days. When we need to contact an advertiser much will
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How we regulate online ads
protections for consumers and business in the online space. We should all be able to trust the ads … We have created a short video explaining how we regulate online advertising. Many of us are … active online every day, whether for work or play. But for all its benefits, there are concerns across
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The National Society For The Prevention of Cruelty to Children t/a NSPCC
donate now to help us answer?" The next scene depicted an off-screen person contacting the NSPCC … ;You’re through to Caroline at the NSPCC helpline how can we help?” The caller said
police. NSPCC and Clearcast responded that when reviewing the script for the NSPCC, they did not … consider that the ad would discourage viewers from contacting the police regarding child abuse. The NSPCC … confirmed that all reports made would be referred to not only the police but also social services
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How advertisers can stay safe for Halloween and Bonfire Night
If you’re preparing a campaign to mark Halloween or Bonfire Night, read on to find out how to
are understandably keen to join in the fun. There’s nothing wrong with that, of course, but you … appropriate for the audience. Ads that are designed to make people jump may not be appropriate in a … poster was unsuitable for display in an untargeted medium where it was likely to be seen by young
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ASA and General Dental Council join forces to improve complaint referral process
can refer misleading ads to us in a more efficient and effective way.
problems in dental adverts and to improve how we work at an operational level, for the benefit of … they can refer misleading ads to us in a more efficient and effective way. Although complaint … numbers about the dental sector are low, this process will to help us better identify and tackle any
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GB Sports Advisors Ltd t/a Geoff Banks Online
A website for Geoff Banks Online, www.geoffbanks.bet, a bookmaker seen on 13 April 2024, stated
Online said they believed all significant conditions for the promotion were made clear in the terms … stated how to claim the free bet. They also said that a follow-up email was sent on 17 April 2024 that … further explained how to claim the free bet and detailed that the bet had to be placed by 5 pm on
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Bespoke training
We are able to provide tailored training sessions for organisations who want to improve their … sessions are priced at £3,500 (+ VAT @ 20%), and will last for up to 2 hours, including Q … our best to deliver it for you. Please note that face-to-face sessions are likely to require a longer
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‘Stoptober’ and how to ensure your e-cigarette ads are compliant
. From not making medicinal smoking cessation claims to being mindful of the media, follow these simple tips to keep your ads in check.
, magazines, online media, and some other forms of electronic media. Factual claims can however be made for … not for new starters You mustn’t encourage non-smokers to take up e-cigarettes in your ads … rule 22.4. Follow these simple tips to avoid a regulatory burn this October. For further
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Pixus Online Ltd t/a Juicemate
;Click here to join our affiliate program!” with linked text. Further text below stated, &ldquo … promoting vaping products, be sure to join our affiliate program. WHAT IS A VAPE AFFILIATE PROGRAM … affiliates (also known as publishers) promote a company's products through various online channels
behalf on social media, and consequently the restriction that applied to online media under rule … not appear again in the form investigated. We told Pixus Online Ltd t/a Juicemate to ensure that … affiliate schemes, identified for investigation following intelligence gathered by the ASA. See also
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Working with others
A central point of contact for issues that go beyond individual or one-off regulatory matters … Building trust and understanding in how we respectively work Tailored access to training and … participating and want to know more please contact our programme manager. Working with
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Moving on up - online estate agents
has the number of complaints to the ASA about ads for them. From ensuring that prices include … traditional estate agents, there are various pitfalls online estate agents need to avoid. To help them see … Just as bookshops, taxis and takeaways have seen their industries revolutionised by online
complaints to the ASA about ads for them. To help online estate agents see their ads through to … . Local experts It’s not uncommon for online estate agents to make claims about the … property – meaning the fee increases the more a property sells for - whereas many online estate
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Vexed by verifiability? How to make sure your ads comply
of those products”. But what is verifiability, when does it apply, and how can you ensure your ads … comply? Here we answer these key questions to help you verify your knowledge of verifiability in ads.
information i.e. “*To verify visit… / Contact XXX for verification”. When … . A competitor doesn’t need to be named to be identifiable, and if it is possible for the … apply. Market leading/“No. 1” claims, for example, will usually be subject to this
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How we consult
relevant opinions and evidence for us to take into account. … CAP and BCAP consult on significant changes to the Codes, allowing those affected to put forward
supporting evidence for CAP and BCAP to take into account when making decisions about proposed changes … contact us to let us know what you think, and whether it has been helpful to you. … CAP and BCAP are committed to regulation which is transparent, accountable, proportionate
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How to #boss multi-level-marketing ads with these top tips
Did you know sharing an opportunity to join your MLM business is recruitment advertising? One of … ‘excellent earning potential’. Read on for more top tips for MLM advertising.
either selling a product, or promoting an opportunity for others to join the business, are advertising … variety of products for consumers to purchase. It’s important to remember that posts related to … medicinal claims about a product. Claims that a cream can reduce acne, for example, are likely to be seen as
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