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Break the habit not the Code
information read our article on POMs. E-Cigarettes As stop-smoking claims are … medicinal and require a relevant marketing authorisation from the MHRA, ads for e-cigarettes (including … device, for example by making references to “Stoptober”. E-cigarettes may
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Consultation on E-cigarette Advertising
health claims being made for e-cigarettes. This proposal follows the results of a call for evidence … taken by many public health stakeholders about e-cigarettes’ relative safety compared with … , advertisers will be able to make claims about the health benefits of e-cigarettes relative to tobacco
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New e-cigarette advertising rule
, nicotine-containing e-cigarettes or their component products in print media or online … new rule reflects changes to the law which came into effect in April 2016 since when ads for some e … -cigarettes have been illegal in a wide variety of media. However, the CAP Code does not
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Can e-cigarettes claim to be healthy?
CAP and BCAP have lifted the blanket ban on health claims for e-cigarettes. But does this mean … that marketers are now free to advertise their e-cigarettes as healthy? In a word, ‘no’. As with all … without a licence from the MHRA). Read on for more advice on what this change actually means for e-cigarette ads.
blanket ban on health claims for e-cigarettes. A health claim is any claim that a relationship … exists between an e-cigarette, or one of its constituents, and health. So does this mean that … marketers are now free to advertise their e-cigarettes as healthy? Or at least, that they are safer
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Claims about health in e-cigarette ads
amended the ad rules so that health claims are no longer banned from ads for e-cigarettes. This document … sets out that decision, and should be read alongside the document below, 'Health claims for e-cigarettes: evaluation of responses'.
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E-cigarette advertising consultation September 2017
We're consulting on potential changes to the CAP and BCAP rules around advertising e-cigarettes. The consultation is open until 5pm on Monday 16 October.
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New UK advertising rules for e-cigarettes
We have published new advertising rules for e-cigarettes to ensure they continue to be promoted in a responsible way. The new rules add to those already in place and will come into effect on 10 November 2014.
We have today published new advertising rules for e-cigarettes to ensure they continue to be … media. The recent increase in the popularity and availability of e-cigarettes has seen a … significant growth in advertising for them. While e-cigarettes have always been allowed to be advertised and
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CAP takes action against e-cigarette ads breaking the rules
CAP is cracking down on ads for vapes and e-cigarettes that break our rules, issuing an Enforcement … Notice to advertisers and launching focused monitoring to find and ban problem ads. E-cigarettes are … Enforcement Notice to e-cigarette manufacturers and retailers requiring them to stop paid promotions on
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Enforcement Notice - Promotional Pricing of E-Cigarettes - Websites
Regulatory Agency) and provides guidance to advertisers of e-cigarettes. Advertisers are permitted to … present factual information about unlicensed nicotine-containing e-cigarettes and their components on
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BCAP note of clarification on e-cigarette advertising
This document is a clarification to be read alongside our consultation on ads for e-cigarettes in September 2017.
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Change to BCAP Code around nicotine-containing e-cigarettes
unlicensed, nicotine-containing e-cigarettes. The Directive was agreed by the European Parliament in
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‘Stoptober’ and how to ensure your e-cigarette ads are compliant
With Stoptober upon us, making sure your e-cigarette ads are compliant should be top of your agenda. From not making medicinal smoking cessation claims to being mindful of the media, follow these simple tips to keep your ads in check.
With Stoptober upon us, making sure your e-cigarette ads are compliant should be top of your agenda … e-cigarettes aimed at consumers, rather than the trade, cannot be advertised in newspapers … support any health claim and that evidence must apply to your own products and not e-cigarettes in
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E-cigarettes and the CAP Code: Avoid your campaign going up in smoke
If you’re a marketer of e-cigarettes, you’re probably aware that there are many ‘do’s’ and ‘don’ts’ when it comes to advertising your products, but creating compliant advertising doesn’t have to be a drag. Read on for a quick roundup of what to do and what to avoid when advertising e-cigarettes.
If you’re a marketer of e-cigarettes, you’re probably aware that there are many … what to do and what to avoid when advertising e-cigarettes. Be responsible You’ll need to … -nicotine users to use e-cigarettes (rule 22.8). Implying someone stopped smoking and
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BCAP's note of clarification on its e-cigarettes health claims consultation
to remove the ban on health claims in e-cigarettes advertising. Please see the attached note for … send your comments to e-cigarettes@cap.org.uk by 5pm, Monday 18 June 2018.
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E-cigarette advertising consultation and regulatory statement, 2016 (CAP and BCAP)
CAP and BCAP consult how best to update their Codes and guidance on the advertising of e-cigarettes to best reflect the law.
for which advertising is prohibited, the permissibility of advertisements for e-cigarette retailers … which do not refer to products and whether the content rules for e-cigarette advertisements remain fit
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Consultation on new rules and guidance on the advertising of e-cigarettes
Today we're launching a consultation on new rules and guidance on the advertising of e-cigarettes.
. These new laws prohibit the advertising of e-cigarettes and e-liquids which contain nicotine and … issues including the acceptability of ads for e-cigarette retailers (as distinct from products), the … Today we're launching a consultation on new rules and guidance on the advertising of e
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E-cigarette advertising consultation and regulatory statement, 2014 (CAP and BCAP)
CAP and BCAP consult on the implementation of new rules on the advertising of e-cigarettes.
cigarettes (e-cigarettes). CAP and BCAP consider that new rules are required to address growing … new approach is required to deal with the unintended consequences of ads for e-cigarettes falling
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Pouches, crushballs and beyond: an update on the ASA’s recent work on e-cigarettes and related products
Innovation can be seen in many areas of life. And the e-cigarette market is no exception. Marketers of e-cigarettes, tobacco or other related products need to be careful, however, to ensure that they comply with the Ad Codes, including by ensuring they meet all legal requirements and avoid promotional messaging. Read this article for more details on our recent work.
Innovation can be seen in many areas of life. And the e-cigarette market is no exception. Marketers … of e-cigarettes, tobacco or other related products need to be careful, however, to ensure that in … of e-cigarettes and accessories. The complaints covered a wide range of issues, ranging from
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Attitude Vapes
An Instagram post by Attitude Vapes, an e-cigarette retailer, seen 7 March 2019, included a black … and white image of someone smoking an e-cigarette with the caption “Attitude is everything #LiquidsWithAttitude”.
breached the Code by featuring someone using an e-cigarette who appeared to be under 25 years old … advertising of unlicensed, nicotine-containing e-cigarettes in certain media. The rule stated that, except … effect of promoting nicotine-containing e-cigarettes and their components which were not licensed as
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