As part of our engagement with schools, colleges and universities we have a range of teaching materials and resources available.
Resources for schools
Ad:Check is our schools resource for teaching in Citizenship, English, PSHE and Media at Key Stage 3 & 4. Divided into three sections, the resource explores a ‘Big Question’, to help students understand how and why advertising is regulated in the UK. Each Big Question comes with a set of lesson plans, classroom activities and supporting examples of ads.
Download our guide to understand how Ad:Check fits within the National Curriculum for England.
Exploring how far advertising informs and entertains people, its importance for economic growth, and the right of citizens not to be misled, harmed or offended.
Explores the advertising rules in place to protect young consumers and whether or not children and young people really need specific protections in advertising.
Exploring whether advertisers should be allowed to try to grab our attention by deliberately using shock tactics to startle us with graphic imagery or blunt slogans.
A library of non-broadcast ads from the last five years, which can be used as additional support material to the activities in Ad:Check.
Our standalone student presentation which teachers can use to provide an overview of the role and purpose of the ASA and CAP. Includes some examples of ASA rulings and can be used alongside the Ad:Check resource.
Here you will find more resource material to use with Ad:Check, as well as links to other organisations who produce teaching resources about advertising.